Mobile Commerce

Category: Mobile Commerce

Mobile payments firm wins backing of Groupon and American Express

BWild | June 4, 2013

SumUp wins funding to expand mobile payments services

A mobile payments startup based in Berlin, Germany, has received the financial backing of large companies like Groupon and American Express recently. SumUp is a relatively new startup company that currently operates in 11 European countries and has helped expand mobile payments throughout the region. Consumers have been growing more comfortable with the idea of mobile commerce and have been demanding new services that are more comprehensive and more convenient for their needs.

Company may be able to establish stronger foothold in Europe

SumUp has announced that it has raised several million dollars in funding from companies that are interested in its approach to mobile payments. The funding is expected to help SumUp expand the services it offers throughout Europe. While mobile commerce has managed to establish a strong foothold in Europe, it is still considered a young sector that faces significant challenges that can derail growth and progress. Appropriate levels of funding could help mobile payments overcome these challenges and find better traction throughout the world.

Large companies currently dominating mobile commerce field

SumUp is not the only mobile payments firm operating in Europe. Several larger companies, such as PayPal, have begun to muscle into the mobile commerce sector in the region, all looking to establish some rapport with consumers and make them more comfortable with the concept of making mobile payments. Whether SumUp will be able to compete with these larger companies is uncertain, but the firm may be able to beat out smaller competitors that exist in the market.

UK consumers show great deal of love for mobile payments

Thus far, consumers in the United Kingdom have been the most willing to embrace mobile commerce. The country already has a robust mobile payments infrastructure. Several companies in the UK have embraced mobile payments, creating a highly competitive environment that has been unaccommodating to smaller companies that are not backed by significant funding. Fortunately for SumUp, both Groupon and American Express have considerable faith in the company.

Taiwan Mobile launches ambitious new mobile commerce service

Stephen | June 4, 2013

Taiwan Mobile takes bold step in mobile commerce field

Taiwan Mobile, the country’s second largest telecommunications network operator, has launched a new mobile commerce service that aims to provide more convenience to consumers throughout Taiwan. The country has emerged as a very active market in terms of mobile commerce, with many consumers showing favor for mobile shopping over traditional shopping. This trend has encouraged telecommunications companies like Taiwan Mobile to take mobile commerce more seriously and begin to cater to these consumers and their interests.

New service allows consumers to make purchases online using their mobile devices

The mobile commerce service launched by Taiwan Mobile will allow consumers to use their smartphones and tablets to purchase products online. These products can then be retrieved from more than 300 locations that are associated with the company. Products purchased online in this way will be delivered to these locations in approximately 12 hours.

Government agency works to ensure security is taken seriously

The service was launched after the country’s Financial Supervisory Commission granted approval for local banks to facilitate mobile payments through smartphones and tablets. The agency has worked to ensure that the mobile commerce service adheres to strict security guidelines in order to ensure that the financial information of consumers is kept as safe as possible when it is being used for mobile payments.

Taiwan Mobile may establish itself as leader in mobile commerce field

According to Taiwan Mobile, mobile commerce represented some $13.3 billion in sales in 2012. The company suggests that this year’s sales are already beginning to show signs of overcoming last year’s totals. This is partly due to the growing number of consumers that are making use of mobile devices, but also because of the growing number of mobile commerce services that are becoming available to these consumers throughout the country. Taiwan Mobile is expected to face some modest competition from other companies that are investing in mobile commerce. This competition may, however, help Taiwan Mobile develop features for its services that are seeing high demand among consumers.