When it comes to making sure that shoppers will continue buying from the website, it must be properly optimized.
The latest data is now indicating that tablet commerce is skyrocketing in importance, as the ownership of these devices has blasted off by 282 percent over the last two years, and a growing number of those gadget owners are shopping over these smaller screens.
Retailers are being advised to make sure that their online experience caters to the devices preferred by their customers.
Shoppers are using tablet commerce both for making purchases as well as for researching products that they will later buy over their laptops and desktops, or in person at a brick and mortar shop. Although when it comes to mobile devices, smartphones have the greatest penetration, by far, the penetration of tablets is rapidly growing, and many reports are indicating that they are providing a far more appealing shopping experience for the consumer.
These consumers are responding positively to tablet commerce and are making more expensive orders over these devices.
This rise of tablet commerce is giving retailers the opportunity to provide a much stronger mobile experience to their shoppers, as the slightly larger screens make it easier to navigate sites and view images of products. It is also easier for descriptions to be read.
The increase in tablet commerce is also vital to retailers seeking to remain competitive as it is rocketing forward at the same time that desktop commerce has been slowly, but steadily, declining. Consumers are responding very strongly to the ability to conveniently and instantly view goods and services that they are considering for purchase. Owners of these devices have a greater likelihood to shop online than many other types of device owners.
Recent data has indicated that 33 percent – that is, one in every three – device owners use their gadget for tablet commerce purchases. Moreover, Adobe has recently released a statistic that has suggested that the user of a tablet is likely to spend twice as much while shopping online than one who is using a smartphone. Clearly, this makes the larger screen consumer a highly valuable one.
BWild |
September 13, 2013
Apple unveils iPhone 5S and 5C
Apple revealed its highly anticipated iPhone 5S this week during a special press event, but the famed technology company also unveiled some unexpected products as well. Apple has been fighting to maintain its market share in the mobile sector for some time, and this fight has became more desperate when long-time rival Samsung took the top spot in the global market. In an effort to boost device sales, Apple unveiled the iPhone 5C, which is meant to be a low-end smartphone designed to appeal to the world’s low-income populace.
New 5S could be a hint at Apple’s mobile payments interests
Apple’s event was enough to generate hype among long-time supporters of the company. The iPhone 5S has won praise for the new features it offers, the most notable of which is fingerprint sensor technology that could make the device much more secure than its predecessors. This technology could also help Apple break into the mobile payments space, which the company has been approaching with caution for some time. While Apple sees a great deal of promise in mobile payments, the company considers this sector to be somewhat dangerous due to the lackluster security features that some payment platforms offer.
Fingerprint technology may help make mobile payments more secure
While Apple has not yet made an announcement concerning its plans for mobile payments, the iPhone 5S could provide some insight on where the company is heading in this sector. Equipped with a fingerprint scanner, the iPhone 5S is able to function as the most secure mobile payments platform available. The technology is able to authorize payments more effectively than conventional platforms, many of which are based on NFC technology. Apple considered NFC technology to be lackluster for mobile payments because the technology is susceptible to hacking, putting a consumer’s financial information at risk.
5C designed for low-income consumers
The iPhone 5C and other models are not designed with mobile payments in mind. The 5C is meant to appeal to low-income consumers who have an interest in smartphones but not necessarily enough money to purchase cutting-edge models. The iPhone 5C is expected to retail for approximately $99, whereas the iPhone 5S will feature a significantly higher price tag.
