Category: Mobile Commerce

Using smartphones for purchasing a range of different kinds of items has become very popular in Brazil.

A recent study conducted on the mobile commerce market in Brazil has shown that shopping over smartphones is becoming increasingly popular within the country, particularly among young consumers who are shopping for the first time.

The research indicated that throughout 2015, there was an increase of 47 percent in m-commerce shoppers.

This is a dramatic rise in the number of people who are turning to mobile commerce in order to buy the products and services they want. The firm behind the study, E-bit, determined that shopping over smartphones made up a considerable 14.3 percent of the country’s online trading in 2015. When compared to the same figure from the year before, when it was 9.7 percent, that represents a very meaningful rise in this trend.

The research also indicates that 22 percent of online shoppers in Brazil have used mobile commerce.

That said, the same research has also underscored the fact that 88 percent of online shoppers still prefer to buy products and services over their desktop and laptop computers. While they might use their mobile devices for researching products and doing price comparisons, the final purchase still tends to be made over traditional computers the majority of the time. This indicates that consumers prefer to use multiple devices to complete the entire shopping journey from the point that they decide they want something and start to look into it, to the point that they actually pay for the items in their digital shopping carts.

In 2015, e-commerce in the Brazilian market generated $10.9 billion in sales, which was an increase over 2014 by 15.3 percent. This shows that there has been a significant trend leaning toward purchasing products and services on digital devices such as smartphones, tablets and computers.

That said, the news when it comes to online shopping and mobile commerce isn’t all positive. Recent research also published by E-bit but that was produced by a separate study has shown that they predict the lowest growth rates in online shopping in 15 years as a result of the current economic situation being experienced in the country. Brazil is in a recession at the moment and consumers have been cutting back on their spending as a result of this condition.

Amazing files new patent application for facial recognition technology service

Amazon is making another move in the mobile payments space. The e-commerce company has filed a patent application for technology that will allow mobile shoppers to authenticate transactions using a photo or video of themselves. This would replace passwords, which have long been a staple in mobile transactions. Amazon believes that using facial recognition technology will make mobile commerce more secure, thereby making consumers more comfortable with the concept of using their mobile devices to make purchases.

MasterCard is also launching a service leveraging facial recognition technology

Using facial recognition technology to authenticate mobile payments is not a new idea. MasterCard is rolling out a similar system in the coming months. The service will be initially launched in the United States and several countries throughout Europe. If successful, it may be expanded into new markets. MasterCard’s service requires users to blink into the camera of their mobile device before a transaction is completed.

Biometric technology may make mobile commerce more secure

Biometric technology is becoming very important for the mobile commerce space. This technology leverages biological information, such as a fingerprint, to authenticate a payment. Companies involved in the mobile commerce space are beginning to use this technology to make mobile transactions more secure. Using facial recognition technology is meant to have the same effect, as this technology can and has been used to make mobile devices more secure than they are currently.

Digital risks are becoming more apparent in the mobile commerce market, but companies are fighting back

The mobile payments field is growing quickly, but security remains one of the biggest concerns that consumers have. Mobile commerce deals in the transmission of financial information, and this information is very attractive to malicious groups. As such, they are targeting the mobile commerce space for personal gain. Companies like Amazon, however, are beginning to use new technology to fight against digital threats. This technology may help make the mobile commerce sector more secure and ensure that consumers use their mobile devices to make purchases in the future.