Category: Mobile Commerce

Mobile is driving the growth of  the global e-commerce market

Deloitte and Assocham have released a new study that predicts that mobile commerce will reach $638 billion by 2018. The global e-commerce space is growing quickly, with mobile consumers playing a more active role in purchasing products online. Several retailers are finding more success by engaging these consumers, offering them ways to purchase products in an enjoyable fashion on their mobile devices. The mobile space is expected to generate more growth in the e-commerce space in the coming years.

Retailers are seeing a growing portion of their revenue come from mobile commerce

Companies like Flipkart, Amazon, and Jabong are finding a greater portion of their revenue is coming from mobile commerce. For some, as much as 50% of their online revenue is now being generated by the mobile space. As these retailers engage mobile consumers more aggressively, the amount of revenue that merchants generate from the mobile space is likely to increase. Providing consumers with an enjoyable and convenient mobile shopping experience is one of the factors that will have a major impact on whether or not consumers make purchases through their smartphones.

Wearable technology could aid in the adoption of mobile commerce

Wearable devices are expected to play a role in the growing prominence of mobile commerce, as well. New devices, such as Google Glass and the Apple Watch, are likely to make it easier for consumers to make purchases in physical stores. While not all wearable devices have mobile commerce capabilities, those that do are providing retailers with a way to support  mobile transactions in their physical stores.

Electronic markets are gaining more support from retailers that want to engage in the digital space

Electronic marketplaces are becoming a more attractive solution for retailers. The logistical challenges associated with holding inventory in physical stores and juggling these challenges with the global supply chain can be an expensive problem for merchants. Electronic marketplaces can mitigate these costs and make it easier for retailers to serve mobile consumers that are interested in shopping online with their smartphones and tablets.

The E.U. has now reached an agreement with the companies to abolish these added fees by June 2017.

The European Union has managed to reach an agreement with its mobile networks to do away with roaming charges, in a move that will go into effect in two years’ time, in June 2017.

The official agreement between the E.U. and the companies remains in its preliminary form.

While the first stage of the agreement with the mobile networks is complete, it must still receive the approval of the European Parliament as well as other E.U. governments before it can be officially signed into a law. However, it is believed that this process will be completed without any notable hiccups. When the law is implemented, it means that travelers who use their mobile phones in any of the 28 countries of the European Union will pay the same amount for the calls, texts, and data that they use as they would if they had remained within their own home country.

Before the June 2017 law goes into effect, mobile networks will have their roaming charges capped.

This will keep the upper possible limit charged to smartphone customers at €0.05 per minute of talk, and per megabyte of data. That cap will go into effect as of April 2016. This is a massive reduction from the current cap of €0.19 and €0.20, respectively.

Cell phone networks will still be able to adopt a fair use policy, which will mean that it will not be possible for an individual to register and pay for a mobile phone outside of their country of residence so that they can use it at home. This stops people from paying for cellular service in a country that offers cheaper rates than their own home nation.

The law will also feature a clause that will make it possible for the networks to be able to “impose minimal surcharges”, should they be able to prove that their having to comply with the current system that blocks roaming fees would cause them to have to increase the prices on their domestic service contracts.