Category: Mobile Commerce

StoreHippo aims to make mobile commerce easier for retailers

Platform to leverage its new “truly mobile” technology

StoreHippo, an innovative commerce platform, is looking to tap into the promising mobile commerce market with its “truly mobile” technology. The platform caters to online retailers, providing them with an efficient way to launch digital stores and engage consumers more effectively, especially those that have come to rely on their mobile devices to shop. The company’s technology is meant to enable retailers to provide a mobile-centric experience that presents an enjoyable and convenient shopping experience for consumers.

Platform will allow retailers to make convenient and enjoyable mobile stores for consumers

The StoreHippo platform is meant to provide retailers with several benefits that will let them compete in the mobile space more effectively. One of the benefits is the support of single-page architecture, which is used to provide a better utilization of bandwidth, which is essential for mobile shoppers that have to be careful with the data consumption. The architecture allows for faster page loads, which make shopping more convenient for consumers that use their smartphones and tablets. The platform also offers various aesthetic services that aim to make digital stores more attractive to consumers.

Digital stores are gaining favor among retailers

Digital stores are becoming more important for retailers that want to engage mobile consumers. While most consumers favor shopping in physical stores and conducting traditional commerce, the logistics and costs associated with holding physical inventory and working with the global supply chain is becoming a concern for retailers. Digital stores represent a relatively cost effective way to engage consumers that want to shop online, especially when it comes to mobile commerce.

Mobile commerce may lead to the emergence of more companies like StoreHippo

Mobile commerce is likely to become a more powerful force in the retail space in the coming years, which means that more platforms like StoreHippo are expected to emerge in the future. StoreHippo will already face competition from other companies that are providing similar services, but it if can enable retailers to become more mobile-centric in a cost effective manner, it may gain the support of retailers with significant mobile audiences.

A top spot in the smartphone market will belong to India by 2017

This will have the highly populated country taking the second position away from the United States.

According to a new report that has recently been released by Strategy Analytics, by the year 2017, India will have taken over the second spot when it comes to the leading players in the smartphone market.

If this is true, it will mean that India will have taken over the position in the mobile technology industry from the U.S.

In fact, this smartphone market study suggests that the top three players will have a direct correlation to the size of their population from 2017, forward. The report showed that India would take the second to the top position from the United States within the next two years, while China will continue to hold its first place seat. Although smartphone penetration is considered to be relatively low among the Indian population, as only somewhere from 110 to 120 million people (out of a massive 1.2 billion people) actually have these devices, it is believed by many in the industry that this is going to take a rather sudden and important change over the next short period of time.

The belief is that the size of the Indian population simply makes it too important for the smartphone market to ignore.

India top of smartphone marketThe report stated that “No serious global hardware or software player can afford to ignore the huge Indian smartphone market today.” It also pointed out that this year, alone, there would be 115 million smartphones purchased by people in India. It speculated that in the year 2017, there would be 174 million sold throughout that year, alone.

The reason that many experts believe that the Indian mobile market has suddenly become so hot is that there have been a range of new smartphone companies that have popped up all over the country, such as Micromax. These companies have managed to create a smartphone market in which these and other mobile devices are affordable to the people in India, while still offering them the same types of features that the more expensive devices from outside the country have to offer.