Category: Mobile Commerce

Facebook continues pushing into the e-commerce space

Social media company hopes to find success with latest e-commerce initiative

Facebook is moving forward with its latest push into the e-commerce space. The social media company has had trouble in this sector before, as its previous e-commerce projects have proven to have little impact and failed to attract support from consumers. Facebook may have found a way to effectively engage consumers, however, with its new shopping feature that it has begun testing with a small number of merchants.

Merchants will be able to sell products directly through Facebook

With Facebook’s latest attempt to break into the e-commerce space, brands will be able to display their products on their Facebook page. Consumers will be able to find information about these products and make a purchase without having to leave the page itself, making digital shopping more convenient. This is not a new concept for Facebook, of course, as it first began inviting brands to use the social media site as their business gateway in 2009.

Company’s previous e-commerce endeavors have failed

e-commerce & facebookBy 2011, Facebook had convinced several large companies, including Nordstrom and GameStop, to open digital stores on the social media site. Through these stores, the brands would sell products, but consumers would be directed to a dedicated e-commerce site operated by the merchant they were purchasing products from. The initiative proved to be fruitless, however, as merchants saw no significant increase in sales or engagement. The companies participating in the initiative closed their digital stores on Facebook within a year.

Social media companies see great promise in the e-commerce space

Facebook is not the only social media company that is trying to find success in the e-commerce space. Twitter and Pinterest have also begun experimenting with “buy” buttons, with their focus leaning more toward mobile consumers interested in shopping online. Even search giant Google is focusing more heavily on the e-commerce space, giving merchants a way to sell products directly through display ads. These companies have, thus far, seen limited success in their endeavors, but they have high hopes for the e-commerce space, especially when it comes to the number of growing mobile shoppers.

E-commerce software and service spending market in the US 2015 will grow at a CAGR of 15.63% by 2019

E-commerce IT Spending in US 2015-2019

About E-commerce Software and Service Spending

Electronic commerce, commonly called e-commerce, refers to the process of buying and selling products and services over computer networks. With the changing business landscape worldwide, several industries such as traditional retailers, banks, and travel agents have been aggressively embracing e-commerce technology, which can help them operate through channels such as web portals, thereby helping them gain a competitive advantage and reach customers faster. Moreover, the market is also collaborating with mobile and social media networks to further expand the reach of customers. E-commerce software offers advanced capabilities such as searches, order management, cart management, content management, as well as marketing and reporting.

E-commerce software and service spending market in the US 2015-2019 will grow at a CAGR of 15.63% over the period 2014-2019.

According to the latest report, the retail sector in the US is the most significant contributor to the market, followed by manufacturers and wholesalers. E-commerce is expected to transform the relationship model between end-consumers and manufacturers.

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“Growth of e-commerce and the need to upgrade legacy systems will foster market growth in the near future,”.

“Retailers are also expected to reap the benefits of new, cloud-based e-commerce technologies through the projected period.”

Covered in this Report

This report covers the present scenario and the growth prospects of the E-commerce software and service spending market in the US for the period 2015-2019. The market is categorized into two categories: Software and IT services.

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E-commerce Software and Service Spending Market in US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report also includes the profile of key vendors operating in this market.

The new report also emphasizes the growing acceptance of online shopping. The US was an early adopter of the technology, so the number of consumers in the country is already high. The rising number of online shoppers in the US will overtake the in-store shopping trend as consumers increasingly look for convenience in their retail experience.