Category: Mobile Commerce

Indian consumers are showing their love for mobile apps

Mobile app usage in India is exploding. More consumers are beginning to use a variety of application in their daily lives, with these apps ranging from shopping platforms to social media tools and everything in between. At the recent Apps India conference, mobile experts noted that app usage was increasing due to growing smartphone penetration and the growing interest that consumers have in mobile commerce. As the country’s mobile Internet continues to expand, more consumers are likely to make use of mobile applications as well.

Growing mobile Internet usage is leading more consumers to use mobile apps

Consumers accessing the Internet through their mobile devices are most likely to use applications, especially when it comes to shopping online. Mobile shopping apps have become quite popular among consumers as these applications provide an enjoyable and convenient shopping experience. Notably, educational apps are also becoming more prominent among consumers, as these applications provide consumers with an opportunity to learn new things at their convenience.

App economy is having an impact on India’s economy

Growing app usage has also had a positive impact on India’s economy. The app economy has created approximately 75,000 direct jobs throughout the country with the potential to create some 600,000 direct jobs over the coming years. Retailers have also found significant success in the mobile space through their focus on mobile commerce. Mobile shopping applications have made it possible for consumers to shop with their smartphones and tablets in a more convenient way and this has lead to higher revenues for some retailers.

More than 9 billion apps to be downloaded this year

The number of consumers using mobile apps has increased significantly over the past year. Approximately 9 billion mobile apps will be downloaded throughout the country by the end of this year, which is more than five times the number of apps that were downloaded in 2012. This is presenting app developers with very promising opportunities that they can take advantage of to engage consumers and provide them with tools and services that they could be interested in.

Mobile advertising is one of the fastest growing fields in advertising…

Which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2015-2018.

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

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Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

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Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”