Category: Mobile Commerce

Sony plans to launch its own mobile payments solution

| October 22, 2015

Sony will be launching FeliCa in Asia

Sony may become the next technology company to become involved in mobile payments. While Sony has no plans to compete with others in the smartphone market, it does have plans to launch its own mobile payments technology in Asia. The company is expected to launch this technology in the public transportation industry of Asia, allowing consumers to use their mobile devices to pay their transit fare. The system that Sony is working on is known as FeliCa.

Mobile payments are expanding throughout Asia

Mobile payments have become very popular in Asia, where many consumers are beginning to use their smartphones and tablets to purchase products and shop online. They are also using their devices to purchase products in physical stores that support mobile transactions. When it comes to public transportation, consumers are looking for more convenient ways to pay their fares, and they smartphones may be the best solution to this issue.

FeliCa will allow consumers to pay for public transit services

Mobile Payments - Sony StoreSony will be rolling out FeliCa in Indonesia as early as next spring. Southeast Asia, in particular, holds a great deal of promise when it comes to mobile payments. The mobile networks of this region are expanding quickly and public transportation services are becoming more advanced. As this trend continues, more consumers are expected to become involved in mobile payments. Supporting mobile transactions may help Sony establish a strong position in the mobile commerce market.

Sony could leverage its experience in mobile payments to compete with other companies

While FeliCa will be the first mobile payments system launched by Sony, the company has actually been involved in mobile commerce for a decade. Chips that facilitate mobile transactions have been used in Hong Kong’s public transportation space, where consumers use this technology to pay for transit services. Sony intends to compete with companies like Apple and Samsung which have already launched their own mobile payments platforms. These two companies have already established a lead in the mobile commerce market, but Sony may be able to leverage its expertise and prove to be a challenge to both these companies.

JD and Tencent seek to improve mobile marketing in China

| October 21, 2015

JD and Tencent will be expanding their partnership in order to improve mobile marketing

JD.com, one of China’s largest online retailers, and Tencent, a prominent provider of Internet services in China, have announced that they will be expanding their partnership in order to transform mobile marketing throughout the country. A growing number of consumers with smartphones and tablets has lead to a higher demand for new marketing solutions in order to effectively engage mobile consumers. Retailers are finding it somewhat difficult to catch the attention of mobile shoppers, especially those that are becoming more involved in mobile commerce.

China is becoming a very powerful mobile commerce market

China has become a leading mobile commerce market, with many consumers showing favor for shopping with their smartphones. New mobile marketing solutions are needed in order to ensure that retailers can continue to engage these consumers. JD and Tencent will be exploring new avenues to leverage Tencent’s social platforms in order to create more favorable marketing solutions. Together, the companies intend to make use of the big-data resources that Tencent has access to, as well as the e-commerce information that JD has collected over the years.

New marketing solutions could help retailers engage mobile consumers

Mobile Marketing Improvments - ChinaThrough the expanded partnership, JD and Tencent intend to develop new online tools that will ensure that retailers can target mobile consumers in a more dynamic fashion. Mobile marketing has proven to be an effective way to engage new generations of consumers that are becoming more reliant on smartphones and tablets. These devices have become powerful tools in changing how consumers shop online and in the physical world. In China, retailers have seen the rise of mobile commerce, which is pressuring them to become more mobile-centric.

Mobile marketing expected to thrive in China

As mobile marketing becomes more robust in China, many more consumers are expected to begin participating in mobile commerce. New marketing solutions may make it easier for retailers to connect with consumers. Through mobile marketing, these companies can offer consumers better deals and shopping opportunities that they may not have had access to in the past.