Category: Geolocation Technology

Mobile marketing revenues in the U.S. break new records

| April 16, 2014

Local ads are now bringing in more money than they ever have before, and are continuing their rapid increase.

According to a new report that has been released by BIA/Kelsey, the mobile marketing sector’s local advertising revenues in the United States will be reaching $4.5 billion by the end of this year.

This will represent a massive increase over the $2.9 billion that was brought in during 2013.

These details have been published in the mobile marketing local ad revenues report from the firm, which also predicted that these figures will more than triple by the year 2018. At that point, the report predicts that the revenues will have risen to $15.7 billion. This helps to illustrate the importance of local when it comes to advertising online.

The report also showed that mobile marketing spending in the U.S. will rise to $11.4 billion, this year.

That will then continue to grow over the next five years until it reaches $30.3 billion. By the end of the forecast period of this report, mobile ads that are locally targeted will come to represent more than half (52 percent) of all of the mobile ad spending in the United States.Mobile Marketing Revenue

Propelling this localized share of the revenues forward over this channel is the rapid adoption of various tactics to appeal to smartphone users when they are within specific locations or seeking local businesses. These include such options as click to call, click to map, and geo-fencing. These are rapidly becoming more commonplace among national advertisers, who currently make up the majority of ad spending over this channel in the U.S. They are also those that are making the greatest effort to take advantage of the growing availability and yet currently greatly undervalued local advertising category.

Many smaller advertisers have yet to understand that the demand in searches is increasingly headed in a mobile direction as individuals bring their smartphones wherever they go and use them for a growing number of purposes. Therefore, this ad inventory is undervalued, providing an ideal opportunity to step into that mobile marketing space while it is the least expensive and most rewarding to do so.

Mobile apps now give smartphone users an anti social media advantage

| April 9, 2014

This will help people to be able to avoid people when they are aiming not to have a chance encounter.

For people who are looking to make sure that they won’t accidentally run into their exes while they’re out, there are now mobile apps coming out that have the exact opposite goal of many of the social media options that are currently available.

There are two applications that have been released within the past few weeks for this reason.

Both Split and Cloak are mobile apps that use geolocation technology to map the position of individuals that users don’t want to run into someone they used to date. Anyone who doesn’t want to be seen can be avoided through the use of this location based tech application. It utilizes updates on location in combination with check-ins that are made on other social networks.

The founders of both mobile apps claim that avoiding exes was the primary inspiration.

According to Split’s founder, Udi Dagan, there was one “bad night” in which he ran into two of his ex-girlfriends and. This caused him to come up with an app in which check-ins are used from Facebook, Twitter, Foursquare, and Instagram, so that people can be tracked and avoided when they are located nearby.Mobile Apps - Anti-Social

From the Cloak side, a co-founder, Chris Baker, explained that “My co-founder Brian ran into his ex four times in one month.” He went on to say that this let them know that they “had to do something.” That application uses Foursquare and Instagram to help a user to be able to find both friends and not-so friends. Baker explained that Twitter and Facebook would be added very shortly.

The founders of both products were not completely unaware of the issue of privacy concerns that potential users would bring forward. They also both responded to claims that they would be contributing to potential stalking and other location privacy issues by saying that all of the information that would be made available through the applications would already be posted over social media. These mobile apps simply aggregate the information that is already being posted by the individuals to be avoided.