Category: Featured News

New data showed Irish consumers are getting on board with the chance to use digital supermarkets.

SuperValu has now released data showing mobile grocery shopping is on the rise in Ireland. While it has made an online version of its supermarkets available for some time, it credits smartphones with the growth.

The grocery store has seen a tremendous increase in traffic to its site throughout the last year.

In fact, SuperValu stated that it has seen a 50 percent increase in site traffic since 2016 began. It credits mobile grocery shopping via smartphones and tablets. According to a spokesperson from the supermarket chain, “Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behavior towards researching offers and buying food online.”

Mobile grocery shopping has been credited as the largest factor boosting traffic to the website.

This, according to the SuperValu spokesperson. The company saw an increase in mobile commerce use by 114 percent at its own site. This produced a massive 200 percent spike in its revenue. Over the last few years, the grocery store chain has been working hard to keep up with the changes in m-commerce trends. In this way, it has been able to embrace and benefit from mobile growth.

There was such a large rise in the amount of mobile use of the SuperValu site that the company launched a site specific to smartphone-based needs. Its mobile optimized and responsive m-commerce website first launched in August. It was designed to meet the needs of consumers who were making it ever more clear that smaller screens were their preference.

“Since the launch of their new mobile-responsive website, six weeks ago, mobile usage has accelerated, to grow by 175% compared to the same period last year,” the spokesperson said.

SuperValu isn’t the only supermarket to have witnessed these trends and placed a focus on mobile. Tesco began with e-commerce back in 1998 and has noticed an increasing consumer trend in online shopping. They have also pointed to mobile grocery shopping as a reason for this shift.

A recent Merck survey found that smartphones and tablets are altering the way healthcare is provided.

A new survey by Merck Manuals showed that mobile health technology is changing the game. These mobile digital resources are helping doctors and patients in the way that care is provided. The survey revealed that doctors feel confident in their ability to keep up with digital and mobile technology.

The physician participants in the survey said they were ready for the changes being made in information tech.

The main focus of healthcare has been moving toward value and efficiency. In this effort, mobile health technology has considerable potential for doctors. They feel as though they are properly equipped to keep up with this tech shift.

The survey involved the participation of 220 physicians. It was held at a recent medical conference at which the vast majority of participants said that mobile technology such as smartphones in their offices has changed the way visits occur. This applies both in the case of their own smartphones and those brought by their patients.

More than 4 out of 5 doctors feel mobile health technology has changed the dynamic in their offices.

Among the respondents, 81 percent said that being able to obtain medical information over mobile devices has caused multiple changes in their offices. That said, physicians feel they are prepared for what is to come. They feel tech savvy enough to be able to use the devices and apply them effectively to their patient interactions.

Among those who feel prepared for the tech shift – 75 percent of the respondents – two out of three say they use mobile technology a minimum of ten times per day to access medical information. They feel this tech helps them to keep up with patient interaction needs and demands for time.

Eighty percent of the doctors who use mobile health technology devices at work use information they learn from apps and online information databases. They are using this information to provide themselves with more detailed information when making a diagnosis or recommending a patient treatment plan. Another two out of every three are keeping themselves up to date with medical news over mobile devices.