This rate of device use in the population is currently sitting among highest levels in all of Europe.
According to a recent survey conducted by CBOS, a pollster firm, the penetration of mobile technology is higher in Poland than it is in most other countries, as 91 percent of the population has a cell phone of some form, which is used regularly.
That said, it should be noted that the penetration of smartphones, specifically, is not incredibly high.
The CBOS survey revealed that only 35 percent of Polish people have smartphones. Another 41 percent have classic or feature cell phones, and 15 percent are owners of both types of this mobile technology. The survey went on to examine the ownership of the various types of cell phone with greater depth in order to gain insight into who is keeping the traditional style of classic device and who is taking the step into the more recent tech by purchasing smartphones.
What was discovered was that the newer the mobile technology, the younger the owners of the devices.
The research determined that the people whose mobile devices were smartphones were more likely to be among the younger age groups. Moreover, those with smartphones were also likely to be better educated than those who were owners of feature phones or classic devices.
According to the report published by CBOS based on this mobile tech ownership survey in Poland, “Over three quarters of [polled] mobile phone users (78 percent) send and receive text messages via their phone. Among the less typical features of mobile phones, the most popular (57 percent) was the onboard camera.”
The survey provided some interesting insight into the ownership and usage of these mobile devices in Poland, as it is clear that the population is interested in this type of tech, but at the same time, the penetration rate of smartphones remains notably lower than it is in many other European countries.
It is likely that the next few years will be defining ones as there will likely be a shift in the type of mobile technology that is owned by various different demographics as has been the case in other similar markets around the world.
This new form of wearable technology comes in the form of artificial fingernails with digital animations.
An Australia based wearable technology company called Metaverse has now brought its unique augmented reality artificial nails to China, where it is allowing girls to be able to use adhesive artificial fingernails to not only make it look as though they have perfect painted nails, but also to be able to enhance their fashion statement through their smartphone screens.
AR technology makes it possible to add a digital flair to these wearables with holograms and backgrounds.
The augmented reality nails are easy to use. They are applied to the nail just like any other artificial nail, and then they are viewed through a smartphone screen through the use of the Metaverse app. These wearables were first unveiled at the Creative 3 conference at Queensland University of Technology. The founder of the company, Thea Baumann showed off the products while discussing the intentions of the company to use a recent $750,000 investment in order to bring the fashion tech to China.
Metaverse plans to use the augmented reality product as a part of a larger 3D social network project.
Within this 3D social network, it will be possible for users to be able to share their three dimensional animations with their friends simply by aiming their smartphones at their artificial nails. The point is to encourage nail bar customers to be able to use the mobile app while they wait for their nails to be done. The app store at Metaverse offers a range of different hologram options from which consumers will be able to choose.
That same store also sells the brand’s soon-to-launch smart clothing, custom digital designs, gaming designs, and accessories. As the AR technology is accessed through smartphones that users already own, there is no need to have to add any additional electronics into the wearables. Instead, the images are viewed through the app and the mobile device screen.
Baumann explained that “We act as a counter-voice to what is perceived as wearable technology,” adding that “We don’t see ourselves as sitting in that quantified space. We’re embedding wearable technology in the growing nail industry and adding value to what is already a vibrant nail and beauty sector.” This allows the augmented reality to provide a seamless transition between the two areas.
The research determined that the people whose mobile devices were smartphones were more likely to be among the younger age groups. Moreover, those with smartphones were also likely to be better educated than those who were owners of feature phones or classic devices.