Category: Featured News

Criteo report shows that cross-device is becoming the norm in the retail space

Criteo has released its latest report concerning mobile transactions, called Q3 2015 State of Mobile Commerce Report. The report has found that multiple devices are now in play during the entirety of a consumer’s purchasing process. E-commerce has been quite popular among consumers for many years, but more people are beginning to use their mobile devices to shop online, rather than rely solely on retail websites that they access from their conventional computers.

Approximately 50% of e-commerce transactions now involve more than one device

According to the report, 50% of e-commerce transactions throughout the world now involve more than one device. Cross-device has now become the standard in the e-commerce space, with consumers browsing for products that they are interested in on various platforms, including laptops, tablets, smartphones, and PCs. In order for retailers to find success in the mobile commerce space, they will also have to focus more heavily on cross-device support in order to provide an enjoyable shopping experience that will ensure that consumers will continue to shop on their platforms.

Apps are proving successful for retailers involved in mobile commerce

The report has also found that applications are one of the best ways for retailers to engage consumers. According to the report, brands that prioritize apps as their key revenue driver have seen their profits surge recently. These retailers have found significant success in the mobile commerce space with their applications, as they have served as an effective way to ensure that consumers can shop in a convenient manner. The report has also found that consumers prefer tablets when it comes to mobile shopping, as these devices offer a more enjoyable shopping experience.

Japan and UK lead in mobile commerce growth

The report from Criteo shows that the global mobile commerce market continues to grow. According to the report, mobile commerce now represents 35% of all e-commerce transactions made throughout the world. Japan is a leader in terms of mobile shopping, with the United Kingdom falling into second place. Cross-device purchases represents 49% of the e-commerce transactions in the UK.

These two regions are working together to decide on the details of this upcoming tech.

The European Union and China have now agreed to work together in order to be able to come up with a working definition for 5G mobile technology, which is a term that is already heavily used despite the fact that it has not yet been properly define.

So far, there hasn’t been a great deal of agreement that has occurred as a standard understanding of 5G.

Among the only things upon which everyone can agree when it comes to defining 5G mobile technology is that it is what will be built and purchased as the next phase after 4G. Therefore, any agreement that will occur between the E.U. and China could be quite an important one. The agreement will be an expansion of the foundation that occurred between the E.U. and South Korea, back in June 2014, as well as another one that was signed in May 2015 between the E.U. and Japan.

Many companies have already been tossing around their own definitions of 5G mobile technology.

Many large players in the mobile tech industry have been talking about 5G for the last while, including Samsung Electornics and, even more recently, Verizon. In fact, in September, Verizon said that they were already working on building 5G networks. That said, actual definitions of the technology have not been provided along with the claims, which has left the industry and consumers somewhat in the dark as to what that actually means.

The definitions for 3G and 4G were created by standards bodies including the 3G Patent Partnership (3GPP) and the International Telecommunication Union (ITU). They have taken a much more measured tack toward creating their definitions.

The ITU plans to come up with its own name for 5G mobile technology at some point in October. The prediction has also been that the name will be International Mobile Telecommunications system 2020, as that is the year in which it has predicted that the first equipment for 5G will hit the market. That said, an actual technical standard for the tech likely won’t occur until February of that year.