Category: Featured News

At the same time, the messaging service doesn’t appear to intend to replace the fees with ads.

WhatsApp, the popular Facebook owned mobile app messaging service has now announced that it won’t be charging an annual subscription fee to allow users to use the application and its features.

Instead, it will be testing various tools that would allow mobile applications user various communications.

Among them will be to let the mobile app users to take advantage of direct communication with organizations such as businesses through the use of the application. WhatsApp currently has an estimated 900 million users around the globe. It functions across many models of smartphone and several mobile operating systems. While many people might assume that the service would be changed to include third party advertising in order to replace the revenue that will be lost from dropping the subscription rate, this is apparently not going to be the case.

The fee is now going to be waived for the use of the mobile app and no third party ads will be replacing it.

At the moment, the fee being charged for an annual subscription of WhatsApp has been $0.99 USD or the equivalent for other countries worldwide. That fee is typically waived for the first year, already, and then begins once the second year gets started. That said, this fee is going to be removed completely over the next few weeks.

According to the official WhatsApp blog, it will be opening up a number of tools that allow for direct communication with businesses. It explained this by saying that “That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight.”

This mobile app was among the first ones that make it possible for people to skip over their network charges for texting, while still being able to send and receive text messages over smartphones. This has made the program increasingly popular among younger generations of device users. This service is currently facing rising competition from rivals such as those offered by Google. This may very well be a strategy to boost the competitive edge of the company.

Mobile shoppers are showing favor for applications, with many using apps to visit Flipkart and purchase products

Flipkart, one of India’s largest e-commerce companies, is beginning to see more success in the mobile commerce space. According to data from SimilarWeb, a data analytics firm, some 47% of Flipkarts visits now come through mobile shopping applications. The retailer has shown a great deal of interest in mobile commerce over the years and has been working harder to engage consumers with mobile devices. Flipkart now beats out other companies that have become involved in India’s mobile commerce space.

Consumers are making use of mobile applications to get their shopping done online

Flipkart also leads the way in total application installs in India. The company’s mobile shopping app is on approximately 37% of all Android devices in India. Consumers are becoming quite interested in mobile commerce and they have been turning to apps to get their shopping done. These apps provide them with access to convenient shopping and more retailers are beginning to rely on shopping applications in order to effectively engage consumers. Consumers are also making use of mobile websites, which some prefer to applications.

India is growing to become one of the world’s leading mobile commerce markets

India has become one of the world’s fastest growing mobile commerce markets, alongside China. Indeed, e-commerce companies from China are beginning to show strong support for those in India, hoping to augment their success in the mobile commerce field. Companies responsible for mobile payments platforms also see great promise in India, especially as more consumers become involved in mobile shopping.

Mobile devices are becoming powerful tools for consumers interested in shopping online

Mobile commerce has become a very powerful force in India. The e-commerce market is dominated by mobile, with smartphones accounting for some 70% of the traffic that retailers are seeing online. Conventional computers, which had once been the primary tool for consumers shopping online, now account for 30% of all online traffic. Consumers are becoming heavily reliant on their mobile devices and believe that mobile commerce represents a more convenient way of shopping.