Author: Stephen

Mobile commerce firm acquires Locket

| July 17, 2015

Wish has announced its successful acquisition of Locket

Wish, a relatively new mobile commerce company that has been growing very quickly, has announced that it has acquired Locket, a company that has developed a platform to display advertisements and other content on smartphone lock screens. Locket has become somewhat popular, as it has managed to transform lock screens into an effective engagement tool for companies looking to connect with mobile consumers. The acquisition could open up new opportunities for Wish, especially as mobile commerce becomes more popular.

Lock screens may provide new opportunities for those interested in mobile commerce

The lock screen may be one of the features of a smartphone that receives the most attention. Those with mobile devices often look at their lock screens, typically to check the time and notifications. Considering how often people look at their lock screens, there may be significant opportunities for engagement, especially when it comes to mobile commerce. The lock screen could be used to expose consumers to products that they may be interested in, and provide them with a way to purchase these products through a mobile commerce platform, such as Wish.

Wish continues to see strong growth as it engages mobile consumers

Mobile Commerce AcquisitionWish has experienced a rapid growth over the past three years. The company has been somewhat silent with its endeavors, but has managed to attract a great deal of support from consumers and retailers throughout the country. Wish is responsible for four applications: Wish, Geek, Cute, and Mama, all of which have managed to find a place with consumers.

Acquisition could add more momentum to Wish’s continued growth and success

Wish may benefit from Locket’s expertise in engaging mobile consumers. This may add further momentum to the growth that Wish is experiencing currently and provide the company with more mobile commerce opportunities on which to capitalize. As mobile commerce grows, the demand for services that make it easier for consumers to shop for and purchase products on their smartphones is growing significantly, placing companies like Wish and Locket in a powerful position to connect with consumers.

Mobile commerce thrives in Taiwan despite security concerns

| July 16, 2015

MIC shows that mobile shopping is gaining ground among consumers

With the rise in smartphone ownership, mobile commerce is expected to become more prominent in Taiwan, despite the security concerns that many consumers and businesses still have. According to the Market Intelligence & Consulting Institute (MIC), many consumers in Taiwan are beginning to show favor for mobile shopping, which is accelerating the growth of the e-commerce space by a considerable margin. MIC notes that nearly 70% of online users in Taiwan have spent more on mobile shopping than through traditional e-commerce.

Security worries are not slowing the adoption of mobile commerce

While consumers are becoming more interested in mobile commerce, they are still concerned about the security of their financial information. Mobile shopping leverages this information to conduct transactions online in much the same way that e-commerce transactions are processed, but consumers see mobile platforms as less secure than others they may be more comfortable with. In the past, retailers engaging in mobile commerce have been targeted by malicious groups, which has lead to the financial information of many people being compromised. Despite this, however, mobile commerce continues to flourish, with Taiwan on its way to becoming a prominent market.

Consumers are happy with their mobile shopping experiences

Mobile Commerce - Person with SmartphoneA recent survey from MIC shows that the number of consumers that have participated in mobile shopping reached 62.5% at the end of 2014. Approximately 61.5% of these consumers noted that they had a positive experience with mobile shopping, and these people are more likely to use their mobile devices to shop for and purchase products in the future. Of the features that consumers like about mobile commerce, the ability to shop anywhere and at anytime, the convenient nature of mobile shopping, and the deals consumers can take advantage of are among the most attractive.

Taiwan’s mobile commerce market expected to continue thriving

Mobile commerce is expected to continue growing in Taiwan as more consumers gain access to mobile devices. Businesses are also beginning to take more interest in mobile commerce as they look for more effective ways to engage mobile consumers. Taiwan is emerging as one of the region’s most powerful mobile markets, and security concerns about mobile commerce are doing little to slow growth.