Author: Stephen

Instagram is winning the mobile marketing fight

| July 30, 2015

Instagram will surpass others when it comes to mobile ad revenue

Instagram may overcome both Google and Twitter when it comes to mobile marketing by 2017. According to a new report from eMarketer, the social networking company is expected to generate more than $2.81 billion in global mobile ad revenue by 2017. This is 372% higher than the $595 million that eMarketer had original estimated the company would generate this year. Both Twitter and Google may fall behind Instagram, as the social network finds more success in the mobile marketing space.

Mobile marketing is gaining prominence among retailers and social networks alike

Mobile marketing has become a very important business tool. More consumers are beginning to use their smartphones and other devices to shop for and purchase products, as well as expose themselves to new services that they may be interested in. Mobile ad displays are a powerful way to engage consumers and these ads have found a promising home on social networks, where millions of consumers are exposed to advertisements on a daily basis.

Google and Twitter will fall behind Instagram in mobile ad revenue by 2017

Mobile Marketing - InstagramAccording to eMarketer, Instagram will surpass both Google and Twitter in terms of revenue generated through mobile ad displays. The other two companies currently generate more revenue than Instagram, but that will change by 2017. By that year, Google is estimated to generate $2.38 billion in mobile ad display revenue, whereas Twitter is expected to generate some $2.29 billion. As Instagram becomes more powerful in the mobile marketing space, it will account for a larger share of Facebook’s overall mobile ad revenue.

Action-oriented ads are gaining momentum among businesses that want to engage mobile consumers

The growth of Instagram’s mobile ad revenue may be due to the rising popularity of “action-oriented” advertisements. These ads are designed to encourage specific actions among consumers. In some cases, such ads are accompanied by “buy” buttons, which allow users to make a purchase products that they find on social networking sites. These buy buttons are proving to be an effective tool for retailers when it comes to engaging mobile consumers.

Mobile shopping is on the rise in the Asia-Pacific region

| July 28, 2015

Consumers in the region are showing favor for mobile commerce

MasterCard has released the results of a new survey that show that mobile shopping is expanding quickly in the Asia-Pacific region. Several countries within the region are beginning to see exponential growth in the mobile commerce sector as more consumers gain access to smartphones and tablets. New mobile shopping services are becoming very popular in this region as well, which is making it easier for consumers to use their mobile devices to shop online and, in some cases, in physical stores.

Vietnam is seeing healthy growth when it comes to mobile shopping

Vietnam is currently ranked as fifth when it comes to the growth of mobile shopping in the Asia-Pacific region. The country falls behind Malaysia, Taiwan, New Zealand, and India when it comes to mobile commerce growth. The country ranks eight when it comes to the ratio of consumers shopping with a mobile device, but the percentage of consumers making a purchase from a smartphone in the past three months grew significantly. By the end of 2014, 45.2% of those with smartphones had made a purchase with their device, up from the 39.4% that did so in 2013.

China and India are leading the way in mobile commerce growth

Mobile Shopping on the rise in Asia-Pacific regionChina is currently ranked first in terms of the likeliness for consumers to make a mobile purchase. Chinese consumers taken a strong interest in mobile shopping, largely due to the efforts made by companies like Alibaba, which have worked to make mobile commerce more accessible to consumers throughout the country. India’s mobile shopping space is growing quickly, as well, and the country is becoming one of the fastest growing mobile markets in the world.

New opportunities are emerging for retailers in Vietnam

Vietnam holds a great deal of promise when it comes to mobile shopping. The country’s rapidly growing smartphone penetration is creating new opportunities for retailers and organizations involved in mobile commerce. As new services come to the country, more consumers are likely to become involved in mobile shopping and use their devices to make purchases both online and in physical stores.