Author: Stephen

Peruvian mobile commerce predicted to thrive

| February 4, 2016

Mobile commerce to find more success in Peru this year

Mobile commerce could become a major boon for companies in Peru. SafetyPay Peru believes that the rise of mobile commerce could lead to a 15% increase in sales for companies that work to engage those with smartphones, tablets, and other devices. Device penetration has made consumers more mobile-centric and companies may have to follow suit in order to find continued success in the coming years. These companies will, of course, have to overcome potential security issues in order to effectively serve mobile consumers.

Consumers are becoming more confident in the security and services of companies participating in the mobile commerce space

In Peru, more consumers are beginning to participate in mobile commerce. This is due to growing confidence that consumers have in platforms that allow them to shop for and purchase products with their mobile devices. In the past, security concerns had lead many consumers to avoid mobile shopping. Companies offering mobile commerce services have worked to make their solutions more secure in order to protect consumer information. This has lead to consumers becoming more confident in the mobile sector, which comes with a willingness to purchase products through shopping platforms.

Retailers will have to become more comfortable with mobile technology in order to connect with consumers

Mobile Commerce - Flag of PeruRetailers may have trouble engaging mobile consumers because they are not well versed in mobile technology. Many retailers focus on traditional channels in order to connect with consumers, but they are beginning to feel pressure to become more mobile-centric. One way retailers are trying to connect with consumers is through offering them special deals if they make purchases through a mobile device.

Mobile commerce to see significant growth in the near future

Peru is expected to see a major increase in mobile commerce activity in the coming months. More companies are likely to bring their mobile payment services and other solutions to the country in order to find success in the thriving mobile space. Mobile commerce still faces significant challenges, but companies are likely to overcome these challenges and make the sector more valuable in the near future.

Predictions concerning mobile payments in 2016 begin to emerge

| February 2, 2016

Ingenico Group compiles predictions being made by prominent mobile commerce players

With January coming to a close, predictions concerning how mobile payments will fare in 2016 are beginning to emerge. Ingenico Group, one of the world’s largest suppliers of mobile payments terminals, has aggregated the predictions coming from many of the groups most involved in mobile commerce. These predictions highlight the trends that are beginning to emerge in the mobile commerce space, which may go a long way in determining whether or not consumers will actually use their mobile devices to purchase products.

Mobile point-of-sale systems will be more common in the coming months

Creditcall, a payment service provider, predicts that mobile point-of-sale systems will become more common throughout the world. This is being driven by the number of credit card companies that are including new chips in their cards. Retailers are also driving the growing adoption of mobile point-of-sale systems, but they are also beginning to use mobile technology to process transactions made by consumers. More merchants are expected to begin using devices, like the iPad, to expedite the checkout process.

NFC technology is beginning to gain more support from retailers and other businesses

Mobile Payments NewsNFC technology is expected to see significant growth, in terms of adoption, this year. This technology allows for digital information to be transmitted over short distances. NFC has made up much of the mobile payments environment for several years and it is becoming more important for retailers to embrace this technology in order to effectively engage consumers. Retailers are also feeling increased pressure to embrace omni-channel strategies. Ingenico Group predicts that more retailers will adopt such strategies to provide better services and engagement to consumers.

Security remains one of the greatest challenges facing mobile payments

Security will likely be a prominent focus for those involved in mobile payments this year. Many consumers avoid mobile payments services because of concern that their financial information could be stolen and exploited. Organizations invested in mobile commerce are likely to make use of new technology to ensure consumer protection. An increased focus on security may ensure that consumers become more comfortable with the concept of mobile payments.