Amazon continues to work on its mobile presence
Amazon is beginning to gain momentum when it comes to mobile commerce. The company has already established a strong presence in the mobile space. As of June 2013, approximately 57% of the retailer’s user accessed Amazon with a mobile device. With the launch of Amazon’s Login and Pay service in October of 2013, the company has seen more mobile activity. Amazon is expected to find even more momentum in the mobile field as it continues to develop various mobile-centric initiatives.
Company may seek to bring a point-of-sale solution to physical retailers
As Amazon’s mobile interests continue to gain traction, the company may have plans to bring a point-of-sale solution to physical retailers during the summer of this year. This solution would leverage the Kindle device as a checkout platform. The device would be equipped with a card reader that is similar to platforms offered by PayPal and Square. This would allow consumers to make purchases in a more efficient manner than if they used traditional checkout methods. This solution would also accommodate mobile commerce.
Amazon may opt to birth its own mobile commerce platform in the future
Amazon boasts of over 224 million credit cards that are linked to consumer mobile devices that use the Amazon application. These people have been accessing Amazon to purchase products directly from their mobile devices fairly regularly and this may serve as encouragement for Amazon to develop its own mobile commerce platform. The company’s Login and Pay system is meant to make it easier for consumers with Amazon accounts to pay for products, but this service may also be a precursor to a future mobile commerce platform.
Amazon remains dubious concerning its plans for the mobile space
The company is somewhat notorious for being secretive with its future endeavors. Amazon has expressed strong interest in mobile payments, but has been elusive when it comes to the matter of how it will tackle mobile commerce in the future. Currently, a significant portion of mobile shoppers make use of Amazon on a daily basis, giving the company a strategic advantage if it does decide to break into the mobile commerce space more aggressively.
Poland is quickly becoming more focused on the mobile sector
The mobile commerce market of Poland is poised for strong growth throughout 2014, according to mGenerator, a leading mobile commerce platform in Poland. This is a trend that is similar to those that are emerging in other countries around the world. Consumers are becoming more involved in mobile technology and, as such, investing more of their time and money on their smartphones and tablets. This means that mobile commerce is beginning to play a much larger role in the lives of people around the world and their interest in mobile shopping and other such activities is growing quickly.
Mobile commerce market set to reach $273 million by the end of the year
According to mGenerator, the Polish mobile commerce market will reach approximately $273 million by the end of this year. Polish retailers are beginning to take the mobile sector more seriously as consumers begin using their mobile devices to shop and find products they are interested in. The demand for smartphones and tablets that are capable of participating in mobile commerce is also on the rise among consumers, which is adding further momentum to the market’s growing potential.
Retailers are growing more conscious of consumer trends
Consumers are showing particular interest in purchasing products that are available from retailers that are close to their home residence. These people are able to purchase products from their smartphones and tablets and then visit a local store to pick up these products. Retailers are also beginning to take “intelligent pricing” into consideration, which involves the better understanding how much consumers actually value a particular product. In order to acquire this understanding, retailers are beginning to track trends concerning the way mobile consumers spend their money online.
Banks are beginning to take the mobile space seriously
Retailers are not the only organizations in Poland that are beginning to take the mobile commerce market seriously. The country’s banks are also beginning to become more involved in the mobile sector by providing their customers with platforms and services that accommodate their needs. By the end of 2014, Poland is expected to establish itself as a very promising market in the mobile commerce sector.
