Author: Stephen

Mobile commerce firm teams with Shopify

| March 18, 2014

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Mobile Commerce News Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.

Payments Council prepares to step into the mobile commerce arena

| March 13, 2014

Organization set to launch a new mobile service in the UK

The Payments Council, an organization comprised of financial institutions based in the United Kingdom, is set to launch a new mobile commerce service named Paym. The service is meant to provide consumers with a more secure way to make mobile payments. Security remains one of the most outstanding and problematic issues that faces the mobile space. Because mobile commerce has become so popular among consumers, it has also become a popular target for malicious groups that seek to exploit financial information.

Paym aims to make money transfers quick and easy

Paym has the backing of several prominent financial institutions due to their association with the Payments Council. The service is designed to allow consumers to send money directly to a bank account as quickly as other forms of money transfer would work. The Payment Council notes that the service is linked to an overarching initiative in the United Kingdom that involves associated all bank accounts with a mobile device. Money transfers through Paym can be done through the use of a mobile number.

Collaboration may help companies avoid unnecessary competition in the mobile space

UK Mobile Commerce - Mobile PaymentsCompetition in the mobile commerce sector is quite fierce, if somewhat in overabundance. Many startups are fighting one another to win the attention and support of consumers while large companies are doing the same. The Payments Council believes that collaboration in necessary in order for mobile payments to become mainstream. These collaborations could allow organizations to sidestep much of the competition that exists in the mobile space, but whether these collaborations can produce services that consumers are interested in has yet to be seen.

Paym may be able to lay some security concerns to rest

Paym is expected to be made available later this year. The service is currently undergoing a final stage of testing before it is officially released. Concerns regarding security remain high, however, but with the regulations that banks must adhere to, these concerns could be dispelled once the service is launched. Banks have long focused on financial security and are typically required to meet the security standards of whatever country they are operating in.