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BlackBerry is working on a smartphone with a storable keyboard

Rebecca | September 23, 2014

A new report from BerryReview has stated that this new device is currently in the works by the handset maker.

Blackberry Ltd is, according to a recent BerryReview report, currently testing out a new design for a device that has a storable keyboard and that uses a pivoting smartphone cover in order to achieve this purpose.

The report indicated that a device of this nature may actually be launched notably sooner than expected.

In fact it is quite likely that the BlackBerry device that is currently under review could potentially be launched within the second quarter of 2015. Its code name is currently Visa and Victoria. The new feature with the storable keyboard was revealed when it was discovered that a patent for it (#8,830,667) had been filed on September 9 with the United States Patent Office.

BlackBerry has been known for its practical smartphone keyboards that are considered one of their best features.

BlackBerry smartphone news The patent pointed out that the smartphone keyboard element can move freely from a position where it is, to where it is not deployed. It explained that “A cover pivotally couples to the housing and is configured to at least partially cover the keyboard portion when the keyboard portion is in the non-deployed position and to reveal the keyboard portion when the keyboard portion is in the deployed position.”

There are three rows in the keyboard that is described by the patent filing, which may be comparable to that of the upcoming square Passport smartphone from that manufacturer. With this keyboard element, when it is displaced, one row will be left behind for use as a trackpad and will reveal a small number of important keys.

That said, it is unknown what true benefit will be added by shifting the keyboard, as removing it will not provide any greater screen size. That said, there were no further details of that nature revealed in the patent filing. This patent is being taken quite seriously in the mobile technology news world and is believed by many to be another device that is in development as a part of the latest strategy by the company’s CEO John Chen, to claw the business back into serious relevance.

Mobile marketing sees a record 260 percent growth in India

Rebecca | September 18, 2014

The fastest growing smartphone market in the world is seeing tremendous advertising increases.

According to recent data, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.

Comparatively, the Asia Pacific region, which is geographically larger, saw less than half that growth.

The same data showed that the Asia Pacific region saw a respectable mobile marketing growth, but it was 70 percent, which is still considerably lower than what was experienced in India. This has caused a considerable amount of attention to be turned toward the country when it comes to advertising over smartphones. The reason that many have credited to the massive growth rate of advertising over this channel has to do with the fact that the market for this mobile device, as a whole is growing the most quickly in India.

Device users are switching from feature phones to smart phones, which is causing a mobile marketing traffic spike.

India Mobile Marketing Increases by 260 percent The changing of the mobile devices in the hands of the public in India is leading to a transformation of the advertising marketplace. This, conclusion, and the data that lead to it, were the result of an analysis conducted by Opera Mediaworks, an ad platform based in San Mateo, California. The firm published the results of its research in a report entitled “State of Mobile Advertising”.

The report also revealed that when it comes to device tracking, the Android share of the market in India is 41.7 percent. Devices based on iOS have a tiny share of the market, with Apple devices representing only 0.4 percent. That said, it has been shown in other reports that the share of the market does not necessarily directly determine the size of the revenues that are brought in by that share.

The mobile marketing report from Opera Mediaworks indicated that both apps and social sites are at the top of the list when it comes to the types of media used for advertising to Indian consumers. This aligns with the trends that are being recorded throughout the world.