Holiday Mobile Shopping is Here!
It’s already past halfway through October and though the holiday shopping season is now upon us, preparations should be underway .It may not yet be time to deck the halls, but it is important that you have a strategy in place for how you intent do accomplish your holiday shopping season goals, including your mobile marketing strategy.
The time for planning is now, so that you will be prepared when shoppers are ready to buy.
A successful business never waits until the last second to try to make its orders from its suppliers for the holiday shopping season, and the same thing can be said about advertising campaigns. This year, any company that plans to make the very most of the most important retail months of the year will also need to have a mobile marketing plan in place.
The fact is that just over half of all Americans now have smartphones and that is too great an opportunity to miss.
By the time the holiday shopping season comes around, that number will have grown even further. It would be foolish to
allow your competition to reach out to them, while you sit back and attempt to benefit from the more traditional methods you’ve used in the past.
Mobile marketing has come a long way and, though it still has a long way to go, it has a great deal to offer. Fortunately, aside from the number of people that it can reach, it is also so inexpensive to use that it is possible to work through several campaigns in order to give the final drafts for the holidays all of the polish that they need.
This means that even if you dedicate only a small fraction of your complete advertising budget to mobile marketing, you will still have a significant chance to engage consumers and draw them to make a purchase. Conversely, if you don’t place any focus on smartphone shoppers at all, you will likely be left behind, and you will be even less prepared next year, when it will certainly be a vital practice.
The time has come to get started on the plans that your business has for mobile marketing in the holiday season. By doing so, you will be planting the seeds for growth over many years to come.
Retailers pressured to adopt mobile commerce to engage consumers
Consumers around the world are becoming more mobile. That is, more consumers are relying on mobile technology to operate in their daily lives. Mobile technology has made many aspects of people’s lives more convenient, such as social interaction due to their constant connection to the Internet. Commerce is also being revolutionized by mobile technology and people’s growing need for convenient service. More consumers are beginning to look for alternatives to traditional, physical stores, and many have turned to mobile commerce and e-commerce.
Retailers look for ways to bridge gap between online and offline worlds
Mobile consumers are turning to the Internet to find the products and services they want to pay for. As more consumers look online, retailers are feeling the pressure to adapt or risk losing contact with a growing portion of their audience. Thus, businesses are looking for ways to close the gap that currently exists between the online and offline worlds. Few retailers are willing to abandon physical stores, so many are attempting to provide consumers with incentives to visit these stores throug
h the use of mobile commerce.
Mobile commerce services being adopted by large retail companies
Big name retailers, such as Macy’s and Nordstrom, are working to make use of digital technologies in order to provide consumers with better in-store service. These companies have been working to broaden their reach through mobile commerce and e-commerce and, as a result, have been seeing declining in-store sales. Some consumers have even begun gravitating to online shopping platforms that are offered by other companies. This competition is driving innovation in the retail industry as companies attempt to find the best balance between mobile commerce and traditional forms of engagement.
Study predicts sales in mobile commerce to double next year
A recent study from Internet Retailer, called Mobile 400 Guide, shows that mobile commerce is growing. The study predicts that mobile commerce sales will double in 2013 as more consumers gain access to smart phones and mobile devices that are capable of facilitating mobile transactions. Retailers are feeling the need to find ways to engage consumers that are becoming increasingly enthralled in the world of mobile technology.
