Author: Rebecca

QR codes to replace train tickets in the Ukraine

| November 8, 2012

 

qr codes ukraine train ticketsQR codes will be used as electronic train tickets beginning December 25

Ukrainian consumers will soon be able to use electronic tickets to board public transportation trains around the country. Beginning December 25, consumers will no longer have to carry physical tickets, if they have a smart phone. Vice Prime Minister, Minister of Infrastructure Borys Kolesnikov has announced that QR codes will be a replacement for traditional tickets that have long been used as part of the public transportation system. These codes will be accepted by the Intercity+Ukrainian Express.

Codes continue to gain popularity in marketing and commerce

QR codes have become a popular tool in numerous industries. They are considered valuable because they can provide consumers with access to information and digital content. QR codes have been particularly popular in mobile marketing because of this. The codes have been used sparingly in mobile commerce, where they can be used to link consumers to web-based payment platforms so they can purchase goods.

Consumers can present electronic tickets to train conductors, or simply print out codes

Beginning December 25, consumers with smart phones in the Ukraine will be able to purchase train tickets through the Internet. These tickets will not have to be printed. Instead, consumers will be able to save a QR code that is generated just for them. This code will represent the information connected to the ticket. Train conductors can verify that these tickets are valid through the use of a mobile access control terminal, which will be able to decipher the information contained within the codes. Those without smart phones can simply print out the QR codes as necessary.

QR codes expected to make transportation system more convenient

Vice Prime Minister Kolesnikov believes that the codes will help make the public transportation system more convenient for tech-savvy Ukrainians. QR codes represent an affordable way to issue tickets to those that rely on the public transportation system. More consumers are also growing dependent on their mobile devices, thus raising the demand for QR codes and other mobile services that will help improve quality of life.

Google admits mobile advertisements impacting revenue growth

| November 5, 2012

 

Google reports that mobile ads are causing a deceleration in revenue growth

Google has invested a grea\Mobile Advertisments Growth t deal of money into mobile advertisements. With the number of consumers with smart phones and other mobile devices on the rise, the company had expected to see a sharp increase in revenue growth through its mobile marketing initiatives. Google has recently filed a 10-Q report with the U.S. Securities and Exchange Commission noting that mobile advertising is, in fact, having a deceleration effect on its revenue growth.

Mobile advertisements are cutting into desktop business

According to the filing, Google has been seeing a decline in revenue growth for some time due to multiple factors, of which mobile advertisements are a significant part. The company expects to continue seeing this trend into the future, if it does not take action to reverse the effects and put more momentum behind revenue growth. Google currently has an $8 billion annual run-rate on mobile advertisements, which has significantly cut into the company’s desktop business, thus causing a decline in revenues.

Focus on mobile platforms cause shrink in desktop business

Despite Google’s powerful presence in the mobile space, the company is still heavily involved in traditional desktop computing. Much of its business and traffic comes from desktop computers or other stationary systems. By shifting focus toward mobile advertisements, Google has seen engagement in its desktop business decline somewhat. Google notes that such trends are expected in the advent of a digital economy, but not entirely welcome. With advertisers more interested in mobile platforms over static, Google may be hard-pressed to find a solution to its revenue growth problem.

Google may see market backlash from slowing revenue growth

Google is one of the leading names in mobile commerce, social networking, and technology currently. The company has its hands in various industries and has a multitude of projects underway that could revolutionize these industries. Nonetheless, the company is still susceptible to changes in the advertising market and the interests of consumers. By admitting that mobile advertisements are causing a deceleration in revenue growth, Google may soon see some backlash from the stock market.