Author: Lucy

The research also suggested that regardless of this fact, many marketing firms are still “addicted to clicks.”

The results of a recent marketing study have now been released, showing that while click through rate (CTR) are still commonly used to measure the success of mobile ads, they are not a very effective metric for that purpose.

The study was carried out by Nielsen after having been commissioned by the xAd firm.

This research indicated that at its best, CTR can provide marketers with an idea of the consumer awareness and interest when it comes to a mobile ad or a brand. However, if that metric is used, the report recommends that it should not be used all on its own. Other measures are also required to actually identify the true success of a given campaign.

This mobile ad performance study was run on the xAd platform and measured a spectrum of campaigns.

Throughout all of the campaigns in this mobile marketing study, there were a total of 80 campaigns examined that were run for 12 individual national brands. Across each of those campaigns, there were a total of 200 million impressions that had been measured for the purpose of this study. These marketing campaigns all took place during the first two quarters of 2014.

A provider of location analytics, Placed, was also used in order to conduct this study so that store visits could be measured as a result of the response of consumers to the mobile advertisements that they saw.

Among the results of the study were the following:

• CTR is not a strong indicator of performance and could be “completely unrelated, or even negatively correlated, to the other measures capturing metrics such as calls, directions and store visits.”
• Since mobile display campaigns are optimized with CTR in mind, secondary actions such as directions and calls are influenced in a negative way.
• Some of the highest offline in-store visit rates were sometimes connected with lower CTRs.

Regardless of the fact that many marketing firms were aware of the fact that CTR does not necessarily provide the most accurate metrics for campaigns, they continued to use them, nonetheless.

This portable battery pack is designed to keep up with actual device use, not just ideal circumstances.

California based Mogix understands that it is nearly impossible to get through a day – any day – without the use of some kind of portable device, from smartphones to tablets, ereaders, laptops, digital cameras, or even electronic cigarettes, and an external battery charger has become a vital part of ensuring that these gadgets will keep up with an individual’s actual needs.

In many devices, the internal battery simply is not adequate to keep up with the way a device is really used.

When Mogix developed its external battery charger, it did so with the real use of a device in mind. It is one thing to hear the statistics with regards to the ideal situation, but it is something else to try to use your smartphone or tablet the way that you actually want to – that will usually need more juice! After all, the average person does not use his or her gadgets in the way that the instruction manual would list at being perfect for the battery charge. Phone calls need to be made, there are situations where the screen needs to be bright, and everyone loves their apps.

The Mogix external battery charger means that no matter how the device is used, there is always enough power.

According to the Pew Internet Project from Pew Research, at the start of this year, 90 percent of adults in the United States have a cell phone, and 58 percent of American adults have smartphones. Another 42 percent have a tablet, while 32 percent have an ereader. Not only do we have these devices, but we use them virtually everywhere!

The same research firm showed that 44 percent of cell phone owners have slept with their device next to their bed to ensure that they don’t miss a text, call, or other type of update while they were sleeping. In fact, people check their devices for alerts, calls, and messages, even when there hasn’t been any signal that one has come in. Pew Research reported that 67 percent said that even when the device doesn’t ring or vibrate, they will still check on occasion, just in case.

After all, 29 percent of cell phone owners say that the device is “something they can’t imagine living without”. Mogix thinks that if this is the way that people feel, then device owners shouldn’t have to go without their gadgets just because their batteries can’t keep up. The light weight, slim, and powerful external battery charger for use in real life circumstances is the result of this understanding. The brand’s spokes-dog, Mogix, is traveling the globe in a fun and exciting campaign to show exactly how this device can keep up with the ultimate mobile usage while on the go and is documenting his journey on the official Mogix Facebook page.