The most popular social network is now changing its approach to video in a sizeable way.
Social media marketing at Facebook is changing its angle so that it isn’t just a rival of other networks, but of other forms of media sharing, as well, as it has now placed its focus on an entirely new full screen mobile video experience.
Video is seeing a tremendous growth over mobile and Facebook is clearly gearing up to get in on it.
The idea is to introduce a video experience to the mobile app at a dramatic scale. This will certainly have appeal to those who are interested in using this type of media for social media marketing. It is also a direct reflection on the amount of time that people are spending on their mobile devices when it comes to social networks. At the F8 developer conference, Facebook CEO, Mark Zuckerberg had already indicated that his social network and YouTube would soon be in direct competition with each other.
This new form of social media marketing will change the way that videos are shared on Facebook.
Previously, it was possible to share video on Facebook, but in order to do that for free, it would need to be posted somewhere – most commonly on YouTube – so that a link could then be posted and the video would embed into their timelines, blogs, or websites. However, Facebook now allows users to host videos on the social network and then embed them into their blogs and websites.
Facebook already plays a very important role in video, as statistics from Business Insider have indicated that every day there are 3 billion streams of videos on that site alone. That represents the data even before embedding could move the social network onto other sites, as well. Typically the videos played on Facebook were embedded from YouTube. Now, that will no longer be necessary and it will likely cause things to change quite dramatically in the way that people share their videos.
The potential impact that this can have on social media marketing trends are considerable and it will be interesting to watch the shift in usage.
Educators in that region are supporting the use of these devices to help to enhance their instructions.
Teachers in the Asia-Pacific region are welcoming the use of mobile technology to an increasing degree in order to provide students in their classrooms with an enhanced learning experience and to improve the way that they receive their instructions.
The results of a recent study have shown that this trend in the use of mobile devices is a growing one.
The research was conducted by Adobe, for a study that they entitled “Transforming Education with Mobile and Digital Technology.” It involved the participation of over 1,000 educators throughout 13 different Asia-Pacific countries. Among them, 77 percent said that they had noticed a positive impact, overall, when it came to the strategic integration of mobile technology into their teaching process.
There were certain countries in which mobile technology was used to a greater degree than others.
For example, in Southeast Asia, 85 percent of teachers said that mobile devices played a positive role in their classrooms. Equally, 85 percent of South Korean educators also said that these gadgets enhanced the learning experience. Slightly fewer educators in China – 80 percent – felt the same way about mobile tech devices in the classroom, but clearly that figure represents the vast majority of teachers.
Among the respondents, 83 percent said that students were better able to understand concepts and could improve upon them by way of the access that they had to digital tools and apps over smartphones and tablets. Teachers also stated that they would use these devices in order to help them build their lesson plans. That was true among 98 percent of educators in Southeast Asia and 90 percent of teachers in Greater China.
Furthermore, among the teachers in Southeast Asia, 100 percent said that there was a strong need for schools to make sure that students were provided with the mobile technology facilities that they needed to learn, whereas 90 percent felt this way in Greater China, and in South Korea, 89 percent shared that belief. According to Adobe Asia-Pacific business manager for education, Wayne Weisse, “The ability to visualize or integrate interactive learning experiences in the classroom via a mobile device can make a huge difference in learning outcomes when engaging with today’s millennial generation.”
