Author: Julie Campbell

Though rumors have been circulating that the company would get back into mobile devices, they have been denied.

Technology news reports have been made, suggesting that Nokia has been interested in stepping back into the world of smartphone manufacturing, but according to the company’s own officially released statements, those reports are nothing more than rumors.

The communication technology company based in Finland has denied the claims in a very direct way.

The technology news statement from Nokia was very straightforward in the language that it used to restate that it does not have any intentions to either manufacture or sell smartphones within the consumer market. The sources that were cited in previous reports were anonymous and had claimed that the company could be making its way back into consumer smartphones as soon as 2016. That said, the company did not tiptoe around the subject, but rather took a very direct stance at shooting that idea right out of the water.

Nokia’s technology news statement acknowledged the reports and said, under no uncertain terms, that they are not true.

About the reports that Nokia would be making consumer mobile devices in a Chinese R&D facility, it stated that “These reports are false, and include comments incorrectly attributed to a Nokia Networks executive.” Later, to be certain that it had made itself absolutely clear, it went on to add that “Nokia reiterates it currently has no plans to manufacture or sell consumer handsets.” Obviously, this statement leaves very little room for doubt about the company’s present plans.

Indeed, the statement did use the term “currently”, which does imply that one day the intentions of the company could change, but it also shows that at the moment, among all of the plans that the company may be making, entering the consumer smartphone market is not one of them.

Among the drivers behind the false technology news reports was the upcoming expiration of the agreement that exists between Nokia and Microsoft, which stated that Nokia is not permitted to use its brand name on cellular phones until the close of the last quarter of 2016.

Although the launch of the mobile friendly search results has begun, the update is not universally live.

Google Webmaster Trends analyst John Mueller has now confirmed that MobileGeddon – the altering of the search engine algorithm to favor websites that are mobile friendly – has now started its official rollout, but he has also pointed out that while it is completely live at some data centers, this is not the case among them all.

The Mobile Friendly update of the algorithm is under way and it will eventually cover all of the data centers.

Webmasters have started to report in with regards to whether or not they were able to detect any differences in results on the day that MobileGeddon first started, as well as throughout the week, and while some reported that early signs were detected, the majority of webmasters said that they hadn’t seen any real difference throughout the first partial week of the implementation. That said, as time continues and as more data centers are updated – and as more searches are conducted – it is more than likely that the impact of the mobile friendly algorithm will start to become very apparent in the results.

The MobileGeddon confirmations were posted by John Mueller in a Google+ live hangout.

The changes are apparently becoming increasingly noticeable hour by hour and will continue in that direction until the mobile friendly search algorithm is completely implemented across all of the Google data centers. This means that one person may be experiencing one type of search results on their device at one time, and someone else might find something completely different on their own device. An hour later, they may both see the same thing or they might still see something different. These inconsistencies will only decrease as the rollout continues.

According to John Mueller’s own description of the beginning of MobileGeddon “It’s definitely rolling out. I know in some of the data centers its already rolled out completely. So that is something where I think you will probably see that change over the course of a week, maybe a week and a half – something like that.”