Author: Julie Campbell

Sega drops its below-standard mobile games

The company had previously stated that it would be removing apps that didn’t meet their standards.

Back on May 8, Sega announced that it would be taking down a list of titles of mobile games that had not been meeting its standards for the type of playing experience that it wanted to provide to players, though it did not release the names of the titles at that time.

What was known was that the unwanted mobile apps would be removed from all major app stores.

The company was presumably working on its strategy to place a greater focus on mobile games as it moved away from the console experience. It said that the apps that it would be removing were titles that they considered to be unable to meet their current standards. This announcement was made close to another one that was released by the company that said that players could expect to see 20 new titles in the near future, each of which would have “console quality”.

The mobile games that Sega has now removed have come down from all app stores, regardless of the platform.

Mobile Games - Game Apps RemovedThe initial list of mobile game apps that have been pulled from the Sega catalog include: After Burner Climax, Altered Beast, Ecco the Dolphin, Golden Axe 1, 2 and 3, Jet Set Radio, Phantasy Star II, Space Harrier II, Streets of Rage 1 and 3, Super Monkey Ball 1 and 2, Super Monkey Ball Tip’n’Tilt 1 and 2, and Virtua Fighter 2.

Sega has explained that if one of these games had already been purchased by a mobile device user ahead of the removal of the option from the app stores, it should still be possible for that person to download it, even though it is no longer available for sale. However, the company also pointed out that there will be no more support provided for that game. It is, therefore, available only to be downloaded and played until the time comes that it will “becomes incompatible with the latest phone operating systems or hardware,” at some point in the future.

That said, the company also suggested that this may not be the end of those mobile games, as “given the right situation,” they may look into recreating the apps within “an updated form.” Sega has not provided any more details about which games could potentially reappear in the future.

Collectible cards with augmented reality features launched by Sunny Queen

The egg farm company is now launching these fun additions to their products for consumers in Australia.

Sunny Queen, an egg farm company, has now announced that it has launched the first series of collectible augmented reality cards for families to be able to enjoy with their smartphones and tablets.

The collector cards are limited edition and will provide a range of different animated AR features.

The product comes in limited edition egg crates, providing a series of family friendly collector cards that are each augmented reality enabled. When a customer uses a smartphone or tablet with an AR app to view the cards, it allows animated characters to come to life on the device screens. This is not necessarily a new technology, as it has been appearing in a range of different types of industry and format, but this is the first time that it has been used for Australian consumer goods.

Sunny Queen has explained that it predicts that augmented reality will provide a unique new life for collector cards.

Augmented Reality - Image of Egg CrateJulie Proctor, the general manager of marketing and innovation at Sunny Queen, explained that “We wanted to do something special.” She also added that “We have gone to great lengths to ensure these are no ordinary collectible cards. The characters literally come to life through specialized animation techniques which will make collecting these cards and eating eggs particularly fun for families in Australia.”

In order to bring AR technology to this latest marketing strategy, the egg company partnered up with BCM, an advertising agency based in Brisbane. They also used Blippar TIM, the image recognition and AR app in order to make sure that what looks like regular collector cards could be transformed into a digitally enhanced experience.

Paul Cornwall, the managing director at BCM, said that “We knew we had to come up with something special for today’s digitally minded audiences.” He pointed out that children everywhere have access to a smartphone nowadays, which makes it possible for them to not only collect the cards in the traditional way, but also use mobile devices to view the augmented reality animations which “we knew had to be a winner.”