A new type of wearables has been designed to assist consumers in protecting themselves against physical attack.
The risk of a physical attack is present in nearly any place and at any time, so a new type of wearable technology has now been developed in order to provide some practical benefit to the wearers and to provide useful advantages in that type of situation.
The new wearables were developed by Kat Alexander, who created the Siren Ring.
Alexander explained that “I was taking a shortcut and a man crossed my path and began to deliberately walk towards me.” Fortunately, she was able to escape the problem, but she did not leave the experience entirely behind herself. She created the Siren Ring, which is a piece of wearable technology that can be twisted in order to activate an alarm that sounds at 110 decibels.
This wearable technology is built to shock a potential attacker and to cause him or her to experience sensory overload.
According to the owner of Command Excellence, John Sakoian, the shock from the noise of the ring could overload the senses of a potential attacker, which could be very handy in helping to make an escape. The company is provides local safety consulting services. He stated that it is a bright idea to use this wearable tech because it is easily accessible whenever the wearer requires it, even in an emergency.
Though the ideal option is to call 911 in the case of an emergency, using a cell phone to reach the police, in the event that an individual is in true danger, taking out a smartphone and making a phone call may not be entirely possible.
The Siren Ring has a special alert button that can be activated through a smartphone app, as well. This mobile app opens up a number of additional features that can be accessed with the thumb. It offers various help features and panic buttons. There is a special wearable technology pod that can be placed on the body that can provide automatic injury detection in the event that a violent crime should occur.
The largest social network in the world has patented tech to identify those whose influence is the most powerful.
Facebook is always looking for a new way to monetize, particularly when it comes to the lucrative area of social media marketing, and now it has started in yet another direction as it has patented technology that will allow it to spot the top “influencers” among its users.
This is all a part of Facebook’s broader strategy to keep ahead of what its users want while they use the site or apps.
Once it has determined what its users are into at any given time, then the next phase of its social media marketing strategy is to discover those people who will purchase such a user base. It can therefore successfully market content that its users will be able to discover and share. The outcome is that groups of consumers are formed for interested marketers to be able to target. The big data analysis at Facebook has given the company the ability to identify the individual users who are most responsible for creating the largest responses in a group; the “influencer”.
The company has now patented the codes necessary to discover the influencers who give social media marketing the most potential.
The patent for this marketing technology was first filed in 2011by the head of Ads at Facebook Inc, Andrew Bosworth. The company was able to obtain the patent only a week later. It is somewhat similar to other patents that are held by other industry giants such as Microsoft Corporation, Yahoo! Inc., and Google Inc. According to many analysts, the Facebook patent is especially ingenious for “Influencer Marketing”.
The marketing code from Facebook differs from that of other giants in that it provides a highly simplified method of spotting the celebrity influencers. The analogy from the company is that it finds the “expert”, first. That account will then encourage a share from the influential celebrity, creating a number of follower sharing explosions that are quite strong in themselves. The competition’s social media marketing strategy is more focused on the size of an influencer’s connections or the strength of that influencer’s followers.
