The company has experienced massive growth in the country, skyrocketing its size and share.
The founder of Xiaomi, Lei Jun, has already announced that the massive growth that his company has seen in the Chinese smartphone market has not only pushed it to the top in China, but it has also placed it in the fifth spot among the largest handset makers in the world.
This was accomplished despite the fact that the company was still relatively obscure only one year ago.
Now, Xiaomi has taken the lead in cell phone sales in China. This is a massive accomplishment, considering that the country represents the largest smartphone market on the entire globe. A technology research report that was recently published by Canalys underscored the tremendous growth that the company has been making. It has managed to jet right past other giants within the space, such as Lenovo and even Samsung, in order to take its crown in the country.
Due to the sheer size of the Chinese smartphone market, it has secured Xiaomi as the fifth largest cell phone maker in the world.
The Canalys report went on to say that throughout the second quarter of 2014, Xiaomi managed to ship a tremendous 15 million smartphones within China. During the same quarter of 2013, that figure had been only 4.4 million. To compare, the report showed that Samsung sold 13.2 million cell phones within the country during that quarter, which was a decline from the 15.5 million that it had sold during the same period of time last year.
As a whole, there was a 240 percent year over year growth experienced by Xiaomi during the second quarter. It currently holds an estimated 14 percent of the cell phone device market in China.
According to Chris Jones at Canalys, the company managed to make this tremendous progress within this mobile device sector because it took on an entirely different strategy to its competition. The majority of manufacturers in the country’s smartphone market focus on price when it comes to their competition. That said, Xiaomi placed its focus on its marketing, branding and sales strategies.
Telecom prepares to launch a new mobile commerce service that will head to China before breaking into other markets
LG Uplus, a telecommunications company based in South Korea, has announced that it will begin offering a new mobile payments service in foreign markets. The first market tor receive access to the new service is China, where mobile commerce adoption is accelerating. Demand for new services is on the rise throughout Asia, powered by the growing adoptions of smartphones and tablets. New devices are coming to the market pre-equipped with mobile shopping and payment applications, further exposing people to the concept of mobile commerce.
Paynow service aims to provide consumers with more convenience in their mobile shopping
The Paynow Plus service is being upgraded in order to make it more capable of handling the needs of mobile consumers. The service is equipped with personal authentication options, allowing users to keep their financial information secure. It is one of the first mobile payments services to successfully pass South Korea’s Financial Services Commission review, meaning that the service complies with the financial and security regulations that the country has in place.
Simplicity often determines the success of mobile commerce services
Consumers are not only interested in mobile commerce services in general. They want to use services that are simple and convenient. Platforms that have proven difficult for consumers to operate have failed to find success in the mobile commerce space. Those that have set convenience and simplicity as a priority have managed to attract strong support from mobile consumers.
Paynow may be able to compete with well established platforms in China
China is one of the most active markets in the mobile space. The country is filled with mobile payments services, all of which are competing with one another for the attention of consumers. Companies like Alibaba and Tencent have established a strong presence in this sector, which may make it difficult for the Paynow service to find traction with new consumers. Despite this, LG Uplus believes that the service will be welcomed to those seeking alternatives to the mobile commerce solutions that already exist.