Author: JT

Bitcoin continues to gain momentum in the retail space

One of the most powerful trends to emerge in the retail space recently is making the purchase process more convenient for shoppers. A growing number of retailers are beginning to embrace mobile commerce, hoping to streamline the checkout process and make it possible for consumers to get into a physical store and complete their shopping faster than ever before. As mobile shopping grows in popularity, so too is digital currency, such as Bitcoin. This currency is seen as massively convenient , which could make it a powerful mobile commerce tool.

BitPay teams with SumUp to develop new mobile app

BitPay, one of the leading Bitcoin payment processors, is working to make paying with Bitcoin more simpler than it already is. The organization wants to see Bitcoin become more convenient for consumers, but also more attractive for merchants interested in the digital space. In order to do so, BitPay has partnered with SumUp, a developer of point-of-sale systems that accept Bitcoin payments as well as payments made with conventional currencies. Together, the two organizations are developing a new mobile application that will help merchants better connect with consumers.

Demand for Bitcoin payment services is on the rise

Bitcoin is gaining more attention in the mobile commerce space because of its high value and versatility. While the digital currency is somewhat volatile due to the lack of regulation policing it, consumers have shown significant interest in using this currency to purchase products online. Bitcoin has been moving into the physical world at a rapid pace as well, with a growing number of merchants accepting this currency in their stores. The demand for payment solutions that accept Bitcoin payments has grown significantly as a result.

New app will leverage NFC technology rather than QR codes

The new app being developed by BitPay and SumUp will be based on NFC technology. For years, Bitcoin payments were largely handled through the use of QR codes. These codes have to be scanned with a mobile device in order to initiate a transaction. Using NFC technology, however, a shopper can simply tap their phone to a point-of-sale system and finalize a payment in a matter of seconds.

1 in 6 of purchases made at the coffee company is via mobile phones.

According to Howard Schultz, Starbucks CEO, during the company’s third quarter earnings, 16% of the nearly 7 million transactions occurring each week at its shops are via mobile payments and this success is due to the early launch of its mobile version of its payment card, which has lead to Starbucks transacting over 90% of purchases made via mobile devices in the US, last year.

Shultz says that “the real growth is yet to come”.

The company’s upcoming mobile order and pay app will be its most significant technological innovation released in 2014. The CEO said that “Starbucks Coffee has cracked the code to tying mobile payment to loyalty.”

He explained that the success Starbucks has achieved has to do with leveraging “the intersection of three powerful mobile trends.” According to Shultz, these trends include a change in consumer behavior as people are spending more time online and less time in physical stores. There is also the trend of people eating out and less at home and the growing trend of people engaging in online activity via their mobile devices.

Shultz explained that Starbucks mobile order and pay” seamlessly integrates mobile ordering and our proprietary mobile program with point of sale and store operations.” He said that this enables Starbucks to enhances the experience of its customers, exceed their expectations and extend their loyalty.

Starbucks is seeing a growth of 50% in mobile payments every year.

The new mobile order and pay app is set to be launched in the Portland market in December and throughout the nation in 2015. The new app will enable consumers to place their order before heading to select stores, so they can pick up their order without having to wait in line.

The number of Starbucks cafés continues to expand in 2014, with more drive-up options being added to stores. Shultz said that even though the company does not have the software or the hardware expertise of its competitors it has managed to alter consumer behavior, which is something its competition has not done. The CEO stated that Starbucks has achieved this by integrating mobile payments convenience into an enjoyable and compelling program that gives customers rewards.