Author: JT

Report shows that consumers may not be ready to embrace mobile payments at this time

Many consumer still have reservations about mobile payments, according to a new report from Walker Sands. The report shows that mobile payments are becoming more popular, but either out of 10 consumers still have doubts about the sector. Much of this doubt is centered on security. Mobile payments platforms are not typically considered the most secure option when it comes to commerce, which is why consumers, in general, tend to avoid using their mobile devices to pay for products.

Many people prefer cash, but want to make use of a digital payment platform that offers them good features

The report shows that cash remains the most favored way for consumers in the United States to pay for products, but it is on the decline. According to the report, 59% of consumers carry less than $20 on their person. Many consumers noted that they were waiting for a secure mobile payments platform, saying that they would use such a platform if it existed. Approximately 4% of consumers said that they used Apple Pay, though 18% said that the launch of the new platform made them more interested in mobile payments.

Peer-to-peer services are becoming more popular among young consumers

There is also increasing demand for peer-to-peer payment services. The report shows that nearly 50% of those between the ages of 18 and 25 want to use services that allow them to send money to their friends and colleagues. Such services could become more popular if they can offer these consumers a convenient experience.

Loyalty to singular platforms remains quite low among consumers

Notably, consumers have not yet expressed loyalty for a singular mobile payments platform. Instead, consumers are likely to move from one platform to the next in order to find features that they enjoy. While some payment platforms, such as Apple Pay, have managed to acquire a great deal of support, these platforms have not found mainstream success, as consumers are less inclined to use one platform over another for any significant period of time.

The latest update of the app market for Android users lets users approach the iTunes experience.

Google Play has recently released a new update that many believe will help it to close the gap between itself and iTunes, especially since Apple has been recovering from a few blunders in their own App Store over the past few months.

Developers were paid a total of $7 billion over the span of 2014 in order to improve the Android marketplace.

This, according to a report from the Financial Times. Though that amount is notably less than the reported $25 billion that Apple paid its developers, it is still a considerable figure. This is particularly important as the results that Apple has been seeing have remained the same from June through the close of last year. Still, it paid $10 billion more than it usually would have, during that time, so it is expected that those developers will be seeing their earnings sliding downward. Conversely, Google Play developers will be watching their earnings increase.

For Android developers, this change in direction for Google Play should be seen as very positive news.

It also means, according to many, that it appears that the gap that has existed between these two largest stores is now closing up. The latest update for the Android store is quite s clear indication of that. For people who use Android 2.3 and up, the Play 5.3.5 version of the app is now available. This represents the majority of users of Android devices. It now offers a range of different functions to its users, which includes the expansion of the various notification options that are available within the settings. It is also now possible to choose whether or not the notifications for an app will be displayed.

The music store at Google has also released an update, which has aligned its appearance much more closely with the Play Store. There is now a home screen search function. That said, this specific update will be available only to those with a version of Android Kit Kat or newer.

Fortunately for those who can’t access it, the majority of the changes are in the design of the experience, so that it more closely resembles that of Google Play. The majority of the actual functionality has not been changed.