Author: Denny

GPS enabled devices allow parents to gain peace of mind by knowing where their children are.

One of the largest worries that parents carry with them all the time is whether or not their children are where they should be, and now wearable tech products are taking on that issue by using geolocation to allow guardians to be able to track the whereabouts of the kids under their care.

These GPS tracking units are designed to provide worried parents with peace of mind.

Since wearable tech has been exploding in products for adults or even pets, it makes sense that devices for children would start making their way to the market shelves, as well. The kidsport GPS is now available for pre-order and comes in the form of either a wristband or an ankle bracelet with promises to give parents an idea of where their kids are located at any given time.

The company behind this wearable tech claims that there is nothing else like it available to parents.

According to Jason Hicks, the developer of this mobile device, “We did a lot of research and found out there just isn’t anything like this.” These gadgets are waterproof and are available in different bright colors. Moreover, it also comes with a number of emergency features. There is a panic button that children can push in case of abduction, which will send an alert to parents. Parents also receive a notification in the case the wearables are ever removed or cut off. They are compatible with iPhones, iPads, and Android based devices.

The product is being marketed as a device that will give children the freedom that they deserve and that was available to their parents when they were small, but it will still give those parents the ability to know that their kids are where they should be. The advance sale price for these wearables is currently listed at $129.

Soon enough, these will be far from the only child tracking wearable tech devices that will be available to parents. LG Electronics has also unveiled their LG KizON which will be available in North American and Europe in the fall. That brand is already well into the wearables market with their LG G smartwatch as well as their LG Lifeband Touch. Their child focused product will operate for 36 hours on one charge and will function on 2G, 3G and WiFi networks.

New report shows that mobile shopping activity continues to rise throughout the US

Custora, an electronic marketing service provider, has released a new report concerning the factors that are driving mobile commerce activity in the U.S. Over the past four years, mobile payments have seen a dramatic rise, finding their way into various industries and with more people showing interest in mobile transactions. Mobile commerce has seen the majority of its growth occur in the retail industry, where retail sales from smartphones and tablets have reached $42 billion as of t he end of 2013.

E-mail is driving more activity than social media

There are many factors driving the growth of the mobile space, but e-mail is one of the most influential of these factors. One common consensus among businesses is that the best way to engage mobile consumers is through social media. While this is true to some extent, e-mail is still the best way to drive commerce activity among these consumers. According to Custora, e-mail drive 26.7% of sales on smartphones and 23.1% on tablets. By comparison, social media only drove 0.6% of sales on smartphones and 0.2% on tablets. E-mail remains one of the most powerful marketing tools available to businesses today, despite the fact that e-mail services do not have the same flare as social media platforms.

Consumers are beginning to favor tablets over smartphones

Custora’s data shows that consumers are becoming more willing to shop from their smartphones and tablets as well. Between January and March of this year, 12% of online shoppers made purchases from more than one mobile device. Shoppers are beginning to favor tablets over smartphones as well, due to the better shopping experience that these devices offer.

Smartphones may be the primary mobile commerce tool among online shoppers for some time

Currently, the iPad is the most popular tablet device for online shoppers, accounting for 79.9% of tablet commerce. Amazon’s Kindle Fire is gaining momentum, however, as more consumers begin to use their tablets to shop online. Overall, smartphones are likely to remain the primary mobile commerce tool among consumers.