Author: Denny

The department store has revealed that it is boosting its use of smartphone friendly technology in-store.

Macy’s has revealed that it is keeping up with the times and is making sure that its shopping experience is compatible with the favorite device of most of its customers by enhancing its mobile commerce capabilities in a number of different high tech moves.

For instance, it has expanded its iBeacon mobile marketing messaging capabilities through Shopkick.

This will allow the location based marketing experience to be available throughout the holiday season not only at its flagship shops in New York City and San Francisco, but also to other locations across the United States. This could make it the most large scale retail implementation of iBeacon mobile commerce tech that has been seen so far.

That is only the beginning of its expansion of mobile commerce and shopping capabilities for consumers.

The retailer also announced that it will be bringing in the Image Search image recognition app, which was created within its Idea Lab. That stand alone mobile app has also been incorporated into the Macy’s application. Based on the customer’s images, this software will provide consumers with recommendations for items that can be found either in the store itself, or on their online or m-commerce website.

Moreover, in certain cities, items purchased online or over m-commerce will have same day delivery available. This has become possible through a partnership with a startup called Deliv, and will be available in Los Angeles, Chicago, Houston, San Francisco, Washington D.C., San Jose, San Francisco, Seattle, as well as the state of New Jersey.

This is only the latest in several moves that have been made by Macy’s to ensure that it is keeping up with the smartphone and tablet based shopping experience. It also makes the retailer one of the first to have established its range of different mobile commerce capabilities in advance of the 2014 holiday shopping season. Beyond image recognition and iBeacon, it has also announced that Apple Pay transactions will be accepted at both its Macy’s and its Bloomingdales stores, and that beyond same day delivery, in store pickup services will be expanded.

The global developer of security software has released a new security solution that provides protection from cyber threats.

Trend Micro Inc. has released a new and improved version of its Trend Micro Security 2015 suite, which offers Antivirus Security, Mac Security, Internet Security, Maximum security and Premium Security, and the company has also released a mobile security app which prevents the installation of malicious apps.

According to the results of a study, 40% of mobile users do not protect their device with a password.

A recent study commissioned by Trend Micro found that internet users take part in various online behaviors that are potentially risky, such as allowing apps to access information from their social media profiles and browsing suspicious websites. 67% of consumers allowed their web browsers to save their passwords while they were on the net.

Since it is becoming more common for mobile device accounts to be shared with home computer networks, Trend Micro decided to create a comprehensive security solution that would offer consumers protection regardless of which device they were using.

The company’s general manager of global consumer business, Akihiko Omikawa, said that “Trend Micro Security 2015 provides protection against threats and privacy concerns regardless of the device or operating system.” He added that “The solution protects users’ personal information from being compromised by cyber criminals while maintaining privacy and protection of online activity,” and that it “protects individuals anytime, anywhere, on any device, acting as a great deterrent.”

In addition to 40% of mobile users admitting to not password protecting their device, the study also found that 28% of respondents allowed their social media profiles to be accessed by mobile apps and 10% believed that they had downloaded a malicious app to their mobile device.

The mobile security app helps to identify fake websites and bad apps.

Among other security features, it protects a mobile user’s device from malicious software that may attempt to steal the user’s information or sign them up for expensive third party services. It can also help user’s choose the top security settings on Facebook, to help increase privacy protection within the social media universe.

While a free version of the new mobile security solution offered by Trend Micro is available, it only provides limited security features including backup, app scanning, and Facebook Privacy. To receive the services full benefits, users will need to pay an annual fee.