Author: Denny

Mobile security tech from Google’s Project Vault looks like a microSD card

By using this technology, the goal is to greatly enhance the level of protection to smartphones.

Google has introduced a new project that is geared toward enhancing the mobile security of people’s smartphones, without having to change the way that manufacturers actually produce those mobile devices.

The Project Vault was announced last Friday, which jams a mass of security systems into a simple microSD card.

The majority of smartphones, tablets, and computers already recognize microSD cards as a type of digital storage device. However, at Google’s I/O developer conference in San Francisco, it was revealed that the company is working on a way to use that mobile technology as an upgrade to the mobile security that is already available in the device, but that makes it considerably more powerful.

Mobile security has become a major concern, particularly as smartphones are used for more sensitive purposes.

Mobile Security - SmartphonesAmong the primary reasons that people give for hesitating to adopt mobile payments and to shopping over their smartphones and tablets, for instance, is that they aren’t entirely confident that it will keep their data secure. By boosting the security of those mobile devices, many people feel that consumers will feel more comfortable in broadening their use of the gadgets to include areas such as wallets.

According to the head of the Advanced Technology and Projects group (ATAP) at Google, Regina Dugan, “Project Vault is your digital mobile safe.”

Adding the Vault card will incorporate what is pretty much a secure computer that will guard over a smartphone owner’s personal information. For instance, it can scramble or encrypt chat messages from a messenger app, and it can boost the required levels of authentication that are necessary for your device to recognize that you are who you say you are. The card also uses a near field communication technology (NFC) chip in order to be able to communicate with other very nearby devices.

The mobile security microSD card is only 4 GB and it can be recognized by any type of operating system, including Android, iOS, Windows, and BlackBerry. The software is run directly off the microSD card.

eBay launches new service that could promote mobile commerce

Company launched Promoted Listings service

E-commerce giant eBay has launched the beta version of its Promoted Listings service. The service is designed to serve as a self-serve, cost-per-sale advertising product. Using the service, merchants can engage consumers more effectively through mobile commerce. The service is currently only available for a small number of eBay merchants, as the company is testing the capabilities of the new service. Promoted Listings is expected to have a wider launch in June of this year.

Service will provide merchants with a way to engage mobile consumers more effectively

Promoted Listings will present desktop and mobile searchers that are optimized on the search habits of those using eBay as well as their purchasing habits. This may be particularly effective among mobile consumers. Merchants have been looking for a way to embrace mobile commerce, which has become quite popular among consumers. eBay believes that the mobile space has a great deal of promise, and has been devising new methods to provide effective mobile services to those using its platform.

Consumer data will allow Promoted Listings to provide targeted advertisements

eBay - Mobile CommerceThe company has access to more than 300 million shopping hours worth of data every month. This provides eBay with a significant amount of data that can be used to develop engaging marketing solutions. Using this data, the Promoted Listings service will be able to target consumers and provide them with advertisements that align with their specific interests.

Companies continue to show interest in mobile commerce

Mobile commerce has become a powerful part of the retail industry. Consumers have shown a great deal of interest in purchasing products online using their mobile devices, as they can shop whenever and wherever they want to. Companies like eBay are trying to find ways to make mobile commerce more convenient for consumers and providing new services, such as Promoted Listings, is one way to accomplish this goal. This service will not only be a benefit for consumers, of course, as it will also give merchants an effective way to engage mobile consumers.