Author: Denny

Indian mobile phone market share belonging to LG set to rise

| June 25, 2015

The South Korean electronics company is expecting to double its share in the country in 2015.

LG Electronics has announced that it now expects that its mobile phone market share will double in size by the end of the year when it comes to the penetration that it has achieved within India.

This will allow the company’s share of the smartphone market to reach 10 percent by the close of the year.

According to Deepak Jasrotia, the head of LG Electronics’ India business, “Our target is to double the market share in the mobile phone segment to 10 percent from the current four to five percent.” This, following the launch of the LG G4 high end smartphone in Mumbai, last week. At that time, it also said that it has every expectation that it will be able to meet those projected targets, particularly upon examining the rapid rise of smartphone adoption within India, at the moment.

India is the only mobile phone market where smartphone shipments are expected to increase over the next few years.

Mobile Phone Market - India & LG ElectronicsThis, according to the Worldwide Quarterly mobile Phone Tracker results from the International Data Corporation (IDC). Clearly, India is an extremely important marketplace for this type of mobile technology, at the moment, as the rest of the world is expecting its smartphone shipments to level off or even reduce in their growth figures.

At the moment, it is estimated that the smartphone shipments in India will be rising to 13.29 percent by 2019. This, in comparison with the 2015 figures, which is forecasted to be 7.61 percent.

On LG’s side of things, the company believes that it will be selling more than 100,000 units of its LG G4 in India alone, this year, said Jasrotia. The launch price of that particular device is Rs. 51,000 (approx US $800). That said, the electronics manufacturer offers devices that start at a much lower rate of Rs 10,000 (about US $155), which will be an important factor in growing its mobile phone market share. Of all of the devices that LG sells in India, Jasrotia pointed out that mobile is currently making up about 10 percent of its total revenues, there.

Men use more mobile apps than women

| June 23, 2015

According to a new American study conducted by Nielsen, women use their apps for a longer period of time.

Neilsen has released the results of one of its latest studies, which has revealed that men in the U.S. are using more apps than women, but that when it comes to actual use, it is female device users who are spending more time on their applications than their male counterparts.

The study found that men time on a larger number of mobile applications, but more time overall.

The research found that in the average month, men used a larger number of mobile apps than women. Men averaged 27.2 applications used on their devices in a month, when compared to a slightly fewer 26.3 smartphone apps used by women. That said, while women aren’t using quite as many mobile apps as men, they are using them for longer. Women spent an average of 38 hours and 2 minutes on their mobile applications every month. During the same span of time, men averaged 36 hours and 51 minutes.

This time spent on mobile apps means a lot to the industry, particularly in terms of in-app advertising.

Mobile Apps used more by menNielsen also pointed out that on average, smartphone device users across the United States were using 26.7 apps per month in 2014’s last quarter. That is a figure that has essentially stayed the same over the last couple of years. Moreover, it was important to see that more than 70 percent of the usage of smartphone apps was all coming from the leading 200 applications.

At the same time, though, there appears to be a limit to the number of mobile applications that consumers appear to be willing to download and actively use within any single one month period. Equally, while they don’t seem to be growing in the number of applications that they’re using them, they do seem to be using the ones that they have for longer periods of time.

The average amount of time spent on mobile apps per person, per month, has risen from 23 hours and 2 minutes in the last quarter of 2012, to become 37 hours and 28 minutes in the last quarter of last year. This means that over a period of two years, that figure rose by 63 percent.