Author: Denny

Mobile technology helps police issue tickets more quickly

| November 10, 2015

Several departments have been upgrading their systems so that e-citations can be issued for traffic violations.

Issuing the traditional type of traffic ticket can take a tremendous amount of time, but with the use of mobile technology, several police departments have been making it possible to speed up the process by quite a bit.

The idea will help to save time for the officers and will make the process at least a sliver less painful for drivers.

According to the clerk of the Circuit Court for DuPage County in Illinois, Chris Kachiroubas, the average amount of time that is required for a police officer to pull over an offender, speak to him or her at the side of the road and then return to the cruiser in order to write the ticket is eighteen minutes. After that, the officer is required to send the ticket to the office of the clerk, where other employees must enter it into the system. A court date must be issued and a notice must be mailed to the offender. It takes a full 10 days before the offender will even learn what his or her court date will be. By that point, the date could be within two weeks. To speed up the process, many departments have looked to mobile technology.

Using mobile technology has made it possible to skip many of the manual processes involved in issuing tickets.

Mobile Technology - PoliceBy using mobile devices as a part of the traffic enforcement process, it becomes possible to issue e-citations. That has reduced the average amount of time required to create the ticket from having been 18 minutes to a much smaller 6 minutes, said Kachiroubas.

The new system allows a police officer to use a handheld mobile device or laptop in order to scan the driver’s license of the person who has been pulled over. The information on the license automatically populates the digital ticket so that it does not need to be entered manually. The officer can then select the offence(s) and that information is automatically entered into the system of the police department and the country. A court date is automatically generated.

The mobile technology device of the police officer is connected to a special printer located within the cruiser so that the ticket can be printed out, including the court date for the offender.

Stoli’s latest mobile ads “pour you a drink” with cutting edge tech

| November 5, 2015

This helps the brand to provide a more personalized and interactive experience than it could over other channels.

Stoli has now come up with cool new types of mobile ads that work to help encourage consumers to take part in the creation of digital drinks using its products by way of their smartphones.

The idea of the ads is to use touch technology to draw awareness to the brand over mobile devices.

This is meant to provide users with a more intimate experience than is possible over other marketing channels. Moreover these mobile ads appeal to many different senses including touch, sight and sound, as they bring together all those elements. The vodka brand has done this by using haptics in order to make the viewers of the advertisements experience a range of different elements when they see the ads.

For example, the mobile ads vibrate the phone in combination with certain interactive components.

Mobile Ads - Vodka DrinkFor example, when different elements need to be added to the digital cocktail, the phone vibrates. This also occurs while the drink is being “shaken”, that is, when the phone is being shaken.

According to the Stoli Vodka brand director, Russ Pareti, “We’re always looking for new and unique ways to interact and connect with our millennial consumer. Pareti also stated that “We felt like this technology fit really well with our digital short campaign.”

What has yet to be seen is how actual consumers will respond to this type of mobile advertising. There are many haptic elements throughout this marketing strategy and this is quite new and revolutionary in this area. It is unlike most of what else is out there, so it will be interesting to see the consumer response to these new types of advertising. The hope from the team at Stoli is that the more the viewers are engaged through their different senses, the more powerful – and therefore the more effective – these mobile ads will be. The primary issue that will need to be watched with be the vibration feature, which appears quite unexpectedly and which has rarely – if ever – been worked into a smartphone ad in other campaigns.