Author: Dan Gendro

Tapit teams with Chinese mobile commerce firm

| September 10, 2014

Tapit to promote NFC technology in China with the help of 99 Wuxian

Tapit Media, an Australian company specializing in NFC technology, has announced that it has formed a partnership with 99 Wuxian, a mobile commerce company based in China. Together, the two companies aim to revolutionize China’s mobile commerce scene through the use of interactive marketing campaigns that leverage NFC technology. This technology will make marketing campaigns more interactive and may go a long way in effectively engaging the growing number of mobile consumers in the country.

NFC is becoming more popular as a form of interactive marketing for mobile consumers

NFC is typically used in mobile commerce, but it has seen some action in marketing. As consumers become more mobile, they are beginning to respond more to interactive marketing rather than traditional marketing. Interactive campaigns have proven to be more effective at engaging mobile consumers because they offer some form of dynamic engagement, even if this engagement only takes the form of scanning a barcode.

99 Wuxian to incorporate NFC technology from Tapit into its business offerings

Mobile Commerce Partnership - NFCThe Chinese mobile commerce firm believes that NFC technology is the next evolution of QR codes. The firm will be using the technology developed by Tapit for its various services, which nine out of 10 Chinese banks currently use. The joint venture between 99 Wuxian and Tapit is expected to bring NFC technology to the forefront of China’s evolving commerce sector. It may also increase the value of NFC-enabled mobile devices, which are still relatively rare in the global market. The growing demand for mobile commerce services has made such devices more attractive.

NFC is losing ground in the mobile field because of concerns regarding security

NFC has been losing support in the mobile field because of security concerns recently. These concerns are largely found within the mobile commerce space, where a massive amount of financial information is being trafficked between businesses and consumers. The technology stills forms much of the mobile payments infrastructure, but some companies are looking for alternatives to NFC that they perceive as more secure.

Mobile commerce helps boost retail revenue

| September 8, 2014

Retailers are finding more success in the mobile shopping space

Branding Brand, a leading mobile commerce service provider, has released a new study, which is the latest in its Mobile Commerce Index series. The study highlights the trends that exist in the mobile space and tracks those that are beginning to emerge therein. The report often notes that mobile payments are becoming more common among consumers, especially as businesses begin to become more accommodating of the mobile-centric audience.

Study shows that retail revenue jumped by 111% in May of this year

According to the study, average retail revenue increased by 111.3% in May of 2014 over what it had been during the same month in the previous year. This increase in revenue came from smartphones, with mobile consumers taking advantage of websites that were optimized for mobile use. Retailers with effective mobile websites saw more revenue growth than those without optimized sites. Those with poorly optimized sites tend to receive criticism from consumers who opt not to use such sites again in the future.

Mobile commerce is becoming a priority for the retail industry as consumers become more integrated with their mobile devices

mobile commerce retail revenue boostMobile commerce has managed to find a great deal of momentum in the retail sector. Consumers have shown that they are willing to shop for and purchase products from their mobile devices and many are beginning to do so more frequently than they visit physical stores. While physical retail is expected to retain its place of favor among consumers, more people are beginning to augment their visits to physical stores with mobile commerce.

Tablets may soon overcome smartphones as the primary mobile shopping platform

Smartphones are currently considered the leading mobile shopping platform among consumers, but tablets are beginning to catch up. Tablets are becoming favored because of their larger screens and generally stronger processing power. These tablets allow for a better shopping experience, creating an enjoyable atmosphere within the mobile commerce space. Some retailers are beginning to focus on appealing to tablet users because these consumers generally tend to spend more money while shopping online.