Author: Dan Gendro

Big Bazaar and MobiKwik enter into ambitious partnership

Big Bazaar, one of the largest per market chains in India, has partnered with MobiKwik, a mobile wallet platform, in order to better engage mobile consumers. Together, the two organization intend to further expose consumers to the concept of mobile payments, which are becoming more common within India’s retail space. The demand for mobile payments support in physical stores is on the rise, as paying for products with a smartphone is seen as a more convenient way to make purchases.

MobiKwik to support mobile payments made in the retail sector throughout India

Now, those with a MobiKwik wallet will be able to use the platform to make a payment at Big Bazaar payment counters. There are now 240 Big Bazaar stores that support these transactions throughout the country. The partnership with Big Bazaar represents MobiKwik’s continued interest in expanding into the offline market. MobiKwik has come to hold a prominent position in the e-commerce space, but believes that the offline market is poised to experience healthy growth in the coming years. As such, the organization intends to support mobile payments being made in physical stores.

Future Group will begin embracing mobile commerce more aggressively

The partnership between the two companies will extend to other entities that are part of Future Group, the organization that owns Big Bazaar. Other retailers will be able to support MobiKwik payments in the coming years, allowing more consumers to rely on their smartphones to shop for and purchase products that they may be interested in.

Partnerships are becoming more common in India’s mobile payments market

The partnership between Big Bazaar and MobiKwik is one of many that have taken form in India in recent years. Many of these partnerships are focused on the expansion of mobile payments, as India represents one of the most promising mobile markets in the world currently. These partnerships are expected to become more common as mobile commerce continues to gain support from consumers that enjoy shopping and paying for products on their mobile devices.

This new marketing strategy will make it possible to track ad campaign performance over smartphones.

Twitter has now released an official announcement of the launch of its mobile Ads Manager, which makes it possible for Twitter app users to be able to track the performance of their ad campaigns.

This includes the spend, the number of engagements, the cost per engagement, the number of impressions, and the engagement rate.

The mobile ads manager was formally announced by Twitter. For smartphone users with iPhone 6 and above, the new button for insight into ad performance now appears on the profile page next to the “Settings” icon. That said, for iPhone 5 users to be able to use this feature, they need to click the gear icon to bring up the Twitter Ads option. For Android users, they need to choose the drop-down from the Settings option. This, according to the announcement from the social network.

This mobile ads feature was designed for smartphone and tablet users in mind, but doesn’t allow for advertisement design.

The user is able to obtain insights with regards to their mobile marketing efforts on the social network, but the mobile advertising feature doesn’t go quite as far as the desktop capabilities in that it does not allow a campaign to be launched from a smartphone. Instead, an ad campaign must be created over a laptop or desktop computer.

This represents a different direction from the social media marketing strategy that was recently implemented by Facebook when they created their dedicated Facebook Ads Manager App, which not only allows marketers to be able to monitor their ad campaigns while on the go, but also create them from their smartphones and tablets.

That said, once the mobile ads have been created, the Twitter Ads button that is available on smartphones and tablets provide a range of different metrics summaries across the campaigns. Moreover, it also allows campaign bids to be edited, and budgets and schedules can be altered. Furthermore, Twitter has also pointed out that it is possible for campaigns to be extended paused, or resumed after having been paused.