Author: Dan Gendro

Apple Pay could become a more powerful platform with the help of the Cloud

Apple may benefit by shifting its mobile payments platform, Apple Pay, to the Cloud. Apple Pay was launched late last year and quickly managed to gain support from Apple fans. According to Apple, the mobile payments platform has more than 1 million users, though a relatively small number of these consumers are actually using the platform to purchase products online and in physical stores. Connecting the platform to Apple’s powerful Cloud could lead to some benefits for the payment service.

Competition is forcing Apple to look for new ways to engage mobile consumers

Apple is facing growing competition from various companies that are interested in mobile payments. These companies want to establish a foothold in this sector and some have already launched their own mobile payments services. In order to beat the competition, Apple will have to find new ways to engage consumers and provide them with valuable services. Shifting to a cloud-based service may provide Apple Pay with a fighting edge against the competition, as it would lead to several benefits.

Cloud integration could ensure consumer loyalty and provide better payment services

One of the benefits of migrating Apple Pay to the Cloud would be customer loyalty. A recent survey found that approximately 5% of iPhone owners use Apple Pay regularly, with some preferring to use traditional forms of commerce. The Cloud may also be able to introduce a wide range of value-added services, such as allowing consumers to store digital receipts for record keeping purposes. Notably, the Cloud could also lead to a smarter Apple Pay, one which can learn from the shopping habits of its user and offer a better mobile payments experience.

Apple Pay has had trouble effectively engaging consumers

While Apple has taken a strong interest in mobile payments, the company’s payments service has struggled to find mainstream success. Apple Pay’s initial launch was supported by a wide range of retailers and banks, but these organizations are beginning to show strong favor for other payment services, largely because they do not charge fees like Apple Pay does. Mobile payments have yet to attract the favor of the majority of consumers as well, with many preferring traditional forms of payment.

As wearables continue to evolve, leagues are finding themselves asking many new questions about its use.

There is no question that wearable technology has an amazing amount of potential when used by players in professional sports leagues, but the specific way in which collected data is used is starting to generate a massive number of ethical questions.

Athletes already have massive amounts of data collected and analyzed about their performances on the field.

For many years, leagues have been measuring how fast athletes move, how far they run, how fast they throw, how frequently they score and a great deal more. In fact, the data collection has become quite specific. It’s possible to know the average speed of a pitcher during his or her second inning of play while at a home game, while playing on an even numbered day of the month. With wearable technology, the amount of data collected is even greater, with a larger amount of specificity.

Wearable technology measures precise performance factors, health metrics and even tracks a player’s sleep.

A recent tech conference held in Toronto, Canada held a panel on wearables and brought up the issue of privacy that is inherent to this increasingly popular trend in pro sports. While it is not unheard of for a team to want to know everything it can about its players in order to ensure the best possible performance while reducing the risk of injury, what is not yet outlined is at what point does it cut into the rights of the player to his or her own privacy.

Among the key factors being discussed in this wearables debate is that the evolution of technology has occurred more quickly than the collective bargaining agreements that decide the way that pro leagues and their players interact. For instance, the NFL now has its players wearing radio-frequency identification (RFID) chips that are located in their shoulder pads. This allows the movements of each player to be tracked and transmitted in real-time. That tech allows broadcasters to share distance traveled during a run and other interesting data while the game is still in play.

However, new wearable technology can also help to track a great deal more and provides a broader amount of information about a player’s health and lifestyle. The question now being asked is: at what point has the tracking gone too far.