Author: Dan Gendro

The field, as a whole, is now expanding and offering great potential for a range of jobs.

Social media marketing and technology is now expanding at a tremendous rate and as the return on investment (ROI) of marketing over this channel is now proving itself quite solidly, training and careers are opening up quite broadly and are offering opportunities that were never available before.

The use of social media is no longer limited to basic personal connections.

Marketers and brands alike are now providing relevant and interactive experiences to consumers who can then receive information and discounts, as well as provide feedback, ask questions, take part in discussions, and enter into competitions, among other things. The floodgates have now been thrown open as companies of all sizes use social media marketing on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and other comparable platforms to generate a buzz, spread their messages, and target their prospective customers.

These social media marketing efforts also provide information to brands about the people who are buying.

Brands, companies, and consumers have all embraced the social presence together and the latest research is making it clear that the use of social networks it the top activity that takes place online. In order to take full advantage of what these platforms have to offer, companies are now hiring in droves. The primary struggle in this effort is that the number of experts in this field remain quite limited, as it has grown much faster than the workforce.

Therefore, individuals who are educating themselves and proving themselves skilled and knowledgeable in advertising and promoting over social networks are able to grab onto a solid career opportunity. LinkedIn data has shown that there has been a nearly unbelievable rise of 1,357 percent in the number of positions that have been posted in this field since 2010.

Among the top social media marketing positions that are now being posted are: managers, associates, analysts, and copywriters. There are, according to AOL jobs, also a large number of companies hiring based on strong marketing, communication, business, and English skills because educations and experience in social media are limited.

A list of the “Most Breakable Gadgets” has now been released to show that some of the priciest break the most easily.

An insurance company has now released a list of mobile devices that they feel are the most fragile based on their own testing and data, and what they have found is that the Apple iPad Mini and the Samsung Galaxy S4 are among those that are the easiest to break.

Following some research, the firm came to the conclusion that durability is not Apple’s strong suit.

This is one area where those mobile devices were decidedly not superior to some of the competing brands such as the Google Nexus, Samsung, or Motorola gadgets. That said, even though the iPad Mini was the mobile gadget that was the most breakable, the Samsung Galaxy S4 was a close second, so it shouldn’t be too keen to rub it in, quite yet.

The tests were conducted by SquareTrade Europe to test the durability of top mobile devices.

The research was held based on certain common scenarios that could be experienced by these gadgets throughout their lifetimes. For example, they were dropped onto a concrete floor from a predetermined height, and were dunked into water. According to the SquareTrade managing director, Kevin Gillan, explained that consumers are pouring an increasing amount of money into their portable tech, so it is important to know that the device will be able to hold up to the purchaser’s life, to “get our money’s worth”.

Gillan added that “By putting devices through tests that replicate real life situations, we want to help people make smart choices when it comes to choosing gadgets and ensure they are covered against accidental damage.”

The SquareTrade Most Breakable Gadgets top 10 list actually included four products from Apple, including the iPad Mini at the top of the list, as well as the iPad Air (in third place), the iPhone 5C (in fifth place) and the iPhone 5S (in eighth place). Top competitor, Samsung, had three devices of its own on the list, including the Galaxy S4 (in second place), the Galaxy S3 (in fourth place) and the Galaxy Tab 3 (in seventh place).

To complete this list of fragile mobile devices was the Google Nexus 7 (in sixth place), the Google Nexus 7 2013 (in ninth place), and the Motorola Moto X (in tenth place).