Author: BWild

Powa raises $80 million to bring its mobile services to the United States

Powa, a commerce specialist operating primarily in the United Kingdom, will be bringing its mobile commerce service to the United States. The company has raised $80 million in its most recent round of funding, with Wellington Management leading investments. This funding will allow the company to launch its digital payments system in the U.S., expanding the mobile commerce options that are available in the country and providing businesses with a new way to engage consumers.

2014 holiday season may be the biggest yet for mobile commerce

Powa will be launching its service in the U.S. before the holiday season. During the holidays, mobile commerce is expected to see significant growth. Last year, consumers showed a great deal of favor for mobile shopping, praising its convenience and the fact that they were able to avoid the crowds that swarmed stores during the holidays. This year’s holiday season is expected to be a major success for the mobile commerce space, largely due to the number of retailers that have entered into the space.

Small businesses are looking to engage mobile consumers in a more effective way

Small businesses that want to make use of a mobile point-of-sale payment system in their stores, as well as use a conventional e-commerce website, will be able to take advantage of Powa’s services. The company’s services are designed with mobile commerce in mind, meant to help businesses engage mobile consumers in an effective way.

PowaTags are coming to the United States as Powa expands its market reach

Powa is also bringing its PowaTags to the United States. These tags can be scanned by consumers with smartphones, allowing them to purchase these products directly from their device. These tags can integrated into printed marketing materials, streamlining the shopping process and allowing consumers to purchase products directly from advertisements they see. These tags can also be embedded into dynamic content, such as streamed broadcasts and videos. Powa’s services may be particularly attractive to businesses looking to engage mobile consumers during the upcoming holiday season.

A recent survey from SITA has shown that smartphones are being used by travelers in Mexico more than globally.

The results of a new survey from SITA, the specialist in air transportation IT technology, have been released, showing that Mexican air passengers are using their smartphones and other forms of mobile technology in order to improve their experience as they travel.

The results of the 2014 SITA/AIR Transport World Passenger Survey offered considerable insight.

It showed that among passengers from Mexico, 89 percent carried mobile technology such as smartphone with them when they travel. This is notable, as the global average was recorded to be 81 percent. Moreover, Mexican travelers are also continually seeking new ways to be able to use their favorite devices for various purposes throughout the length of their travels. There were approximately 1,300 people who participated in the survey throughout the Americas.

The mobile technology survey looked into a number of different aspects of device use among travelers.

It examined check-ins via smartphones and found that in Mexico, it is likely that within the next two to three years, the use of that service will nearly double. At the moment, 31 percent of passengers in the country are already using mobile devices to check in, but 61 percent of the participants said that they were likely to use it more often in the future.

Among the respondents from Mexico, 76 percent said that they would be using mobile boarding passes in the future. The current rate of usage is registered to be 54 percent. Moreover, among Mexican passengers, 58 percent said that they would be interested in using their smartphones for purchasing airline tickets as well as other services that are linked to travel in some way. The regional average, on the other hand, was only 48 percent.

The SITA Latin America vice president of sales, Alex Covarrubias, spoke in Cancun at the Airports Council International Latin American-Caribbean Annual Assembly with regards to the results of the mobile device usage research, and said that “SITA’s survey highlights the positive influence that mobile technology is having on Mexican passengers’ travel experiences.”