Author: BWild

Mobile marketing will climb ever-skyward through 2019

| December 30, 2014

The global market will experience a 28.8 percent compound annual growth rate to $15.3 billion.

RnRMarketResearch.com has now released a new report that has shown that when it comes to the global use of mobile marketing, things are going to continue their exceptionally rapid climb right through 2019, the last year that was considered by the forecast.

The report showed that smartphone and tablet based advertising is going to be an important category around the world.

The report was entitled “Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI, Telecom & IT, Media, Healthcare) – Global Forecast to 2019”. What it showed was that between this year and 2019, there would be a compound annual growth rate (CAGR) of 28.8 percent, bringing the market from 2014’s $4.14 billion to what it will be in 2019, which is predicted to be $15.28 billion.

Different parts of the world will be experiencing different rates of growth of mobile marketing, said the forecast.

Mobile Marketing - Climbing SkywardIn terms of the market size, North America is expected to be the largest region. That said, the greatest market traction will be experienced in Europe and the Asia Pacific region. This will continue for the entire length of the mobile advertising forecast period.

The continuing rapid evolution in mobile technology and the fact that it has become virtually ubiquitous in many markets are considered to be some of the driving forces behind the rapid spread and growth of smartphone based marketing. That said, it is still up to brands and marketers to be able to determine how to best use techniques over this channel in order to reach consumers in an effective way.

The report made specific mention of the fact that a lack of awareness and education among small and medium businesses is actually restraining the adoption of mobile marketing, to a certain degree. This is because smartphone and tablet focused advertising is different from any other channel and its complexity makes it challenging for them to be able to step in and hit the ground running.

Mobile security concerns aren’t keeping consumers up at night

| December 24, 2014

A recent report has shown that device users appear to be relatively apathetic about efforts to protect their smartphones.

According to the results of a recent study that were published within a report, users of devices based on both the Android and iOS platforms have a higher fraud rate than the typical consumer, simply because they have not taken adequate mobile security precautions in their overall security and password habits.

Despite the fact that consumers are using their smartphones for transactions with personal data, they appear unconcerned.

Personal identifiable information (PII) is being regularly placed at risk by consumers who are using their smartphones and tablets to conduct a range of different transactions, but at the same time, they appear to be apathetic when it comes to actually taking mobile security measures that would help to protect that sensitive data. A Javelin Strategy & Research study has shown that as a result of this consumer apathy, a world of opportunity has been opening up for cyber criminals.

The mobile security report involved the participation of 5,643 American adults in a survey.

Mobile Security - Not a concern for some consumersThe report on the survey results was entitled “Smartphones, Tablets and Fraud: When Apathy Meets Security”. It was sponsored by Nok Nok Labs, an authentication technology provider. The participants in the study were all from the United States and were all over the age of 18 years.

The insight offered by this report was primarily to do with the increasing reliance of consumers on their mobile devices in order to be able to stay connected, keep up with their social media, access their email, and conduct various forms of transactions through the internet and a range of different apps. It pointed out that any one of those activities can hand cyber-criminals an opportunity with varying degrees of value in terms of personally identifiable information and account data that could either be misused or sold so that someone else could misuse it.

Regardless of this fact, the study showed that many consumers don’t come nearly close enough to taking the necessary efforts to protect themselves against mobile security breaches. The study revealed that about 6 out of every ten mobile device users use the same password over several different accounts on their device. That, alone, offers considerable exposure to cyber threats.