Author: BWild

eBay gets aggressive on mobile commerce

| February 17, 2013

ebay mobile commerceMobile commerce continues to attract the attention of eBay

eBay has been seeing strong growth in recent months. The past year has been very successful for the online retailer, partly due to the company’s increasing focus on mobile commerce. As more consumers begin to rely more heavily on their mobile devices in their daily lives, they are opting to use their smart phones and tablets to shop and bank. This growing trend holds promising prospects for eBay’s future growth and the company has come to embrace mobile commerce aggressively.

CEO expects commerce to evolve quickly in the near future

eBay CEO John Donahoe has been speaking out about the company’s interests in mobile commerce recently. Donahoe is a strong advocate for mobile commerce in general and has been working to direct the company toward new ways to accept mobile payments. The CEO has suggested that mobile commerce could be a major boon for retail, especially that which is restricted to the digital world. With more people adopting mobile devices, Donahoe believes that mobile commerce will change over the next three years than commerce in general has over the past decade.

Security is a major concern with consumers

The adoption of mobile commerce has yet to show signs of slowing down. Consumers all over the world have shown a strong interest in using their mobile devices to make purchases, but many people still have concerns over the practice. Security is the most significant of these concerns. Adoption of mobile commerce may be high among consumers, but it has yet to reach its full potential because of the security concerns that many consumers have. Until mobile payments can be made more secure, mobile commerce will continue to experience complications in the adoption process.

eBay opening up mobile commerce for other retailers

eBay accounts for approximately 20% of all e-commerce transactions throughout the world. The company represents a very strong commerce platform that has enabled to emergence of new retail groups for several years. By adopting a stronger focus on mobile commerce, eBay is also opening up new avenues of business for the retailers that rely on the company’s platform.

SponsorPay sheds some insight on mobile games

| February 15, 2013

SponsorPay mobile games insightNew information from SponsorPay highlights trends in mobile games

SponsorPay, a leading engagement marketing firm, has released new information concerning the rise of mobile games. Gaming has long been a source of entertainment for a wide range of people. In the advent of mobile technology, games became more mobile, allowing people to play them wherever they may be. As gaming became more popular, social networks, like Facebook, began offering games to users. These social games continue to be a major phenomenon within the game industry.

Women outnumber men when it comes to mobile and social games

According to SponsorPay, the majority of people — approximately 31% of mobile consumers — play mobile games while they are in bed. Another 16% play games on their smart phones and tablets while traveling. SponsorPay also notes that more women play mobile games than men, bucking a long standing trend in the game industry of men outnumbering women. The difference is not staggering, however, with women representing 54% of mobile gamers where men represent the remaining 53%.

Younger consumers show more engagement in mobile gaming

The majority of people that play mobile games, according to SponsorPay, are between the ages of 25 and 34. Games that are exclusive to social networking sites boast of an older fan base. Younger consumers seem to prefer their mobile devices for gaming rather than other platforms. These consumers are also likely to pay for in-game items and respond to in-game marketing efforts. The most popular mobile games among all consumers are those that have strong social elements.

Game industry continues to show interest in the mobile space

Mobile games have become a very prominent focus for the game industry lately. Most consumers that have an interest in gaming own some kind of mobile device, whether it be a smart phone or tablet. The game industry has been gearing up for a new generation of gaming with the launch of new consoles, all of which are expected to have strong mobile elements that make them appealing to those that favor mobile devices.