Author: BWild

Augmented reality initiative to be launched by CrowdOptic

| April 9, 2013

Augmented RealityCrowdOptic gears up for new augmented reality initiative

CrowdOptic, a developer of crowd-powered mobile applications that are often used at live events, has announced its partnership with the Location Based Marketing Association (LBMA). Through this partnership, the two parties will work to develop and deploy new services designed to be used at live events. These services will take advantage of “focus-aware” mobile technology, which is to say that the mobile applications being developed by these two parties will make use of augmented reality.

Marketers becoming more interested in interactive technologies

The LBMA has long existed to foster the research of engaging and interactive technologies and how these technologies can be used in terms of marketing. As the organization’s name suggests, location-based technologies often receive significant attention, but augmented reality has been growing more popular recently. The LBMA boasts of a large network of marketing affiliates, all of which are eager to engage consumers in a new and more dynamic way. As such, these affiliates are becoming more interested in the capabilities of augmented reality, largely because the technology presents a new approach to the matter of engagement.

CrowdOptic seeks to introduce focus awareness to mobile space

CrowdOptic has plans to launch its latest initiative in a series of phases, which will take place at several major entertainment events that will be held throughout the summer. The initiative is meant to draw focus to focus awareness, a concept developed by CrowdOptic that refers to the usage of location-based technology and augmented reality. The company suggests that focus awareness opens the doors for a new generation of mobile applications that can allow users to access dynamic digital content while also connecting with other people at the events they attend.

Mobile marketing may thrive through augmented reality

In mobile marketing, augmented reality is quickly generating a great deal of hype. The technology has garnered acclaim for its ability to present digital content in a way that consumers have never seen before. Consumers can also interact with this digital content, making marketing campaigns more dynamic and enjoyable for the consumer.

2013 to be the year of mobile commerce

| April 6, 2013

2013 Mobile CommerceMobile commerce companies will have an opportunity to prove themselves this year

This year is expected to determine whether mobile payments will become a widely accepted phenomenon or little more than a passing fancy. In 2013, several of the brands investing in mobile commerce solutions will have their platforms exit the testing phase, becoming widely available to consumers around the world. Those that can entice the interests of consumers are expected to thrive, whereas those that are not well received are likely to fail.

Consumers are becoming more mobile

Part of what makes this year so important for the mobile payments sector is the fact that smartphone and tablet saturation is reaching an all time high. More consumers have access to smartphones and tablets now than they ever have in the past. This makes them more susceptible to the allure of mobile commerce. Moreover, media consumption is beginning to favor the mobile space, meaning that more consumers are relying on their mobile devices for their daily content rather than other platforms. For mobile commerce companies, these trends are of vital importance.

Comprehensive mobile commerce services likely to find success

As more consumers begin to embrace the mobile world, large brands are beginning to invest more heavily into mobile commerce. Mobile startups are beginning to be put to the test and those that offer comprehensive and easy to use mobile payments services are expected to beat out their competitors. There is no shortage of competition, of course, as there are literally thousands of mobile applications that offer some form of mobile commerce service to consumers. The trick, however, is finding a business model that is able to capture the support of consumers.

Freemium model shows most promise

So far, the freemium model is among the most successful in the mobile commerce realm. Freemium refers to the practice of offering a free service with the absolute lowest level of features being offered to consumers. Consumers have the option to pay a fee to unlock new features or sign up for a subscription to access all the features that the platform has to offer.