Author: BWild

This is a reflection of the increasing penetration of smartphones in the country, which is now at 60 percent.

As smartphone penetration in France is now estimated to have reached 60 percent, a rapidly growing number of people in the country are turning to mobile commerce as a part of their regular shopping activities.

This, according to a recent report from comScore, which indicated that since Q1, there are now 700,000 more smartphones.

With such as growing population of people who now have smartphones, it means that there is also a growing number of consumers who have the technology that they require to take part in mobile commerce. According to the comScore data, that is exactly what a tremendous number of French customers feel, as well. Merchants are reaching out to consumers over that channel, and those shoppers are often listening.

There are now 10 million consumers in France that use mobile commerce while in-store.

The comScore data indicated that while inside a retail store, many consumers are taking out their smartphones and are using mobile commerce behaviors to help them to make their decisions. For example, approximately 8.5 million people would phone or text a friend or family member in order to ask questions regarding a product that they are considering. Another 9.3 million people took pictures of items that they were thinking about and among them, 5.8 million sent them to family or friends.

Another 3.4 million consumers used barcodes to help them with their mobile commerce investigations, by using their devices to scan QR codes, for example, to learn more about a product or a brand.

It has been predicted that as the adoption of smartphones continues to expand, it could also reach the point that adoption of mobile commerce will move beyond that which is seen in other countries, such as the United States. This is because the daily routine of the average person in France includes a larger amount of shopping (such as for groceries) than the average American. Since the average person in the U.S. stocks up on food products only once every three weeks, there is a much lower opportunity for regular smartphone based shopping than in France, where the storage space isn’t available and groceries are purchased much more frequently.

The growth over smartphones and tablets could make its IPO price a bargain in the long run.

Twitter, the social media marketing network giant has announced that it intends to increase the proposed price for its initial public offering (IPO) which is expected later on this week.

This helps to illustrate the enthusiasm that the company is experiencing as its IPO grows nearer.

As Twitter talks to prospective institutional investors about its future as a network and in social media marketing, it is clear that they are receiving a considerable response. This has caused buyers to wonder whether they should be looking at this new price as an opportunity.

Last week, it looked as though the price per share would be much different for this social media marketing company.

The IPO stock price had originally been estimated to be somewhere between $17 to $20 per share. This had investors extremely enthusiastic about putting their money behind this social media marketing company, as it appeared clear that the price would rise. However, the bankers from Twitter are now raising the price range so that it will now land between $23 and $25 per share.

That said, even though the new valuation may have cause investors to hesitate before moving forward with the social media marketing company, it does look as though they are still interested. The reluctance, at first, was quite pronounced, but even at the higher end of that price range, it still looks as though it could be quite a profitable opportunity over the longer term.

If one considers the next twelve months for the social media marketing network, it is quite a hefty valuation to have assigned the company. However, as an investment into the future and not into the short term, this could be a substantial chance to watch prices rise.

This is especially true because it is well known that the ads on Twitter have only barely touched on their full potential and that social media marketing is due to explode. Some in the industry have even predicted that Twitter may take Facebook’s position, next year, as the leader among the network giants.