Author: BWild

MasterCard continues to see great potential in the mobile commerce field

MasterCard has seen a great deal of promise in the mobile commerce sector. The company believes that mobile technology will have a greater role to play in the future of economics and human interaction and MasterCard has been positioning itself to take advantage of this trend. The company has begun adopting digital services that are designed to provide consumers with “shortcuts” when it comes to commerce, allowing them to use mobile devices to purchase products online and off.

Host card emulation finds more support through the Andorid KitKat update

Earlier in 2014, MasterCard announced its host card emulation software. This software is meant to store financial information in a secure manner and make mobile payments more convenient for consumers. With Android’s KitKat update now live, MasterCard’s host card emulation has a way to store financial information from consumers remotely, further improving the security that exists in the company’s mobile payments initiatives.

New partnership expected to bring more security to the MasterPass platform

MasterCard has also announced its partnership with Syniverse, a technology firm that specializes in mobile voice and data services. Through this partnership, MasterCard may be able to introduce new features to its MasterPass platform, which functions as a sort of digital wallet. MasterPass may receive a new level of authentication through the partnership with Syniverse, thus making payments conducted through the digital wallet more secure. Greater security will likely make MasterPass more attractive to consumers interested in mobile commerce.

Security continues to be one of the greatest challenges in the mobile commerce space

MasterCard has established a strong position in the mobile commerce field, but the company must still overcome challenges regarding security if it wants to maintain this position in the future. Currently, consumers interested in mobile commerce are still wary of using their mobile devices to purchase products because of security issues. In the past several months, mobile commerce platforms have fallen prey to hackers and malicious groups that are seeking to exploit consumer financial information. Both businesses and consumers are exposed to risks that could cause significant financial damage.

The company has been building its workforce for a massive effort it will be making in this sector.

While Android smartphone owners have had the opportunity to use mobile payments for some time now, iPhone owners have not yet have that privilege – although that could be changing very soon.

Apple has reported started interviewing candidates for senior level positions for just this type of service.

The new hires will allegedly be responsible for creating an iTunes supported mobile payments business for Apple. According to Jennifer Bailey, an executive from Apple who was once responsible for the online stores at the company, they have recently been meeting up with “senior payments industry executives.” The purpose is to encourage them to become a part of the iPhone team in order to be a part of the company’s new initiative.

It looks as though the company is going to be making a large mobile payments push in the not too distant future.

There are two positions that Apple is working hard to fill at the moment, both of which are the type that are typically considered to be central for the early stages of the development of a new product. They are the head of business development and head of product positions.

Rumors of a smartphone based payments system is nothing new to Apple. It has been part of the rumor mill since before Google even started trying its Wallet app in its pilot programs. However, earlier this year, the company started to show more signs that it is taking the effort much more seriously and a report was drawn up that showed that the company has been “laying the groundwork” for this type of service.

In fact, for a while, it looked like it would be Bailey who would be spearheading the Apple mobile payments project. It also looked as though the company would be working in partnership with PayPal in order to provide these services. A report from Monday showed that talks with PayPal have been continuing until as recently as March. That company had previously been believed to be willing to work with Apple in order to establish significant parts of its fraud prevention infrastructure.