Category: Augmented Reality Technology

Augmented reality app lets brides to be try on wedding gowns

| September 12, 2014

This AR technology experience provides women with a virtual image of the way they’d look in various dresses.

A new augmented reality app is giving brides to be the opportunity to discover the perfect wedding dress styles for their body type and personal taste, and all this without ever having to step into a brick and mortar store.

This tool has been created to help to reduce the strain on wedding planning that can be felt by many brides.

While choosing a gown is meant to be a happy experience, many brides find that they feel overwhelmed by all of the planning involved in a wedding and all of the various dress options can become the straw that breaks the camel’s back. Even among those who are keeping up with the planning, dress shopping can be highly time consuming and difficult to work into a very busy schedule. This new augmented reality app is meant to help to make this process much easier and cut out a lot of the time and stress that can be associated with it.

The augmented reality app can provide brides with the chance to see what styles, silhouettes and fabrics look best on them.

Augmented Reality App - Wedding GownsAccording to the Wedding Dress Studio app executive director, Hillary Sica, “With thousands of wedding dress designs available today, dress shopping can be very overwhelming for a bride-to-be.” She added that “We designed Wedding Dress Studio to alleviate some of that burden and help women visualize what silhouettes, styles, and even dress fabrics will potentially look the best on them.”

The company that designed the app used AR technology to help brides to be to be able to better visualize the way that a certain type of gown will look on their own unique bodies. That way, when they do head to a bridal salon, they will be equipped with a far clearer idea of what she does and does not want from her gown, narrowing down the number of choices, right from the start.

The dresses displayed in augmented reality are not actual dress designs but are instead simulated style, silhouette and fabric types that are similar to their counterparts in reality.

Augmented reality from Daqri uses tech for a better hardhat

| September 10, 2014

The company says that its Smart Helmet will be helpful for workers in a range of different industrial ecosystems.

The latest unveiling from Daqri, in its ongoing tradition of forward thinking and providing special features for which its customers will be willing to pay a premium price, has been a unique type of augmented reality helmet.

This strategy takes the company in the exact opposite direction from the rest of the sector.

The majority of companies in this area focus more on ensuring the lowest possible price in order to stand out. Daqri has decided to look for incredible features that will be attractive to its customers and worth the money that they pay. The company is a startup based in Los Angeles and it has now unveiled an augmented reality hardhat that it feels will be highly attractive to industrial employers who are seeking to improve the ability of their workers to do their jobs accurately and efficiently.

Daqri is betting that those employers will be willing to spend in order to obtain these high quality augmented reality features.

Augmented Reality - hardhatThe Smart Helmet looks like a traditional hard hat that has travelled to the future. It is built to include a transparent visor as well as special lenses to provide it with a kind of heads up display (HUD). Also built into this protective equipment is a series of sensors and cameras that give users the ability to gather and access a considerable amount of information about his or her present environment.

Daqri has already been selling software that gives businesses the ability to incorporate AR technology into their functions. This type of application will usually involve the use of a smartphone, so that the camera can be directed at trigger image which will then bring the broader function “to life”. For example, if the trigger was worked into a magazine ad, then viewing it through a smartphone could cause a video to play. An instruction manual could offer audio or video instructions to enhance the text and diagrams.

This latest product, however, would build the augmented reality experience right into the helmet and would broaden its capabilities quite a bit.