Category: Augmented Reality Technology

Kids with Crocs can interact with AR-enabled Jibbitz charms using a smartphone.

Augmented Reality company, Zappar, has teamed up with Crocs, the makers of the popular rubber, slipper-like shoes, to provide children with an interactive experience via Jibbitz shoe charms, which use AR tech that is activated through a smartphone app.

Via mobile technology, the charms can be transformed into interactive pets and games.

There are four different Jibbitz charm packs for girls and boys. After purchasing a charm pack, the next step is to download the free AR app that has been created by Zappar. Using the app, children can use the camera lens of a smartphone to enjoy different activities with the charm. For instance, they can play with and pamper a kitten playing “Pet Salon”, take customized photos in “Fairy Land”, engage in “Battlefield” a paint ball tank game, or play “Racing Car’ a racing game.

Caspar Thykier, the CEO and founder of Zappar said that “Crocs is a great partner to showcase Zappar content in new and fun ways.” He added that “This ground-breaking new range of Jibbitz is an excellent example of the ways in which children’s charms are becoming more interactive. Add a bit of magic to your shoes by turning them into a game, whenever and wherever.”

The senior director of global licensing, Jibbits, and the children’s footwear division at Crocs, Matt Lafone, also commented on the partnership with Zappar, saying that the company is always on the lookout for fresh ways to create interactive moments for children and Zappar has enabled them to do that.

Children respond well to augmented reality, a technology that is also showing promise as an effective educational tool.

AR technology has been featured in museums and is appearing more and more in schools. In addition, this type of technology is also being used in school textbooks and has gained positive results.

Due to the fact that augmented reality is interactive, it has the potential to really capture a child’s interest and enhance learning experiences. The Jibbitz AR charms are available in the United States and the United Kingdom via Corcs stores and at Crocs online.

Wearable technology is advancing at a rapid pace. Modern wearable devices may not be anything to fawn over, but a new generation of these devices is dawning. Apple recently revealed its Watch device, which is equipped with more features than any other smartwatch. The device is quite similar to a conventional smartphone, but designed to be significantly more intuitive and cater to its user’s movements and gestures.

Many wearable devices that are available today are simply novelty. They offer nothing more than a relatively interesting experience that is very similar to what can be found on a smartphone or tablet. These devices are often designed to serve a very specific purpose, such as tracking a person’s heart rate during an exercise or offering an interactive entertainment experience. Augmented reality headsets are somewhat more valuable in terms of the features that they offer, but these devices are typically only used for entertainment or social media purposes.

Current wearable devices may be little more than a stepping stone toward something much greater. Wearables are still not very popular in any conventional market, but they have shown that people are interested in new technology that is much more than a smartphone. As wearable technology becomes more advanced, it will likely become more integrated with humanity, moving from novelty to necessity in much the same way other mobile devices have. Once that happens, such technology could have a major impact on society as a whole.

Integrated technology is not a new concept. There are already people with NFC chips implanted beneath their skin. These chips can be programmed to serve a variety of purposes, from accessing electronic locks to providing easily accessible information about a person. It may be years before someone has a smartphone installed in their body, but wearable technology is beginning to show that such a thing could be possible at some point in the future.