Category: Apps

As the company misses its predicted financial goals for the second quarter, it has launched its latest turnaround strategy.

As BlackBerry continues to watch the sale of its smartphones withering, CEO John Chen has announced that he is launching a controversial new way to draw appeal back to these mobile devices: Android.

Until now, the company has always based its smartphones on its own operating system.

This new strategy will have BlackBerry mobile device running on an operating system from another company for the first time. This will occur in the form of the upcoming Priv smartphone that will be launched later this year. That gadget is going to be built on the popular Android operating system from Google. This has been a decision that has been greatly debated at BlackBerry and that Chen has admitted is still considered to be quite controversial there.

The decision to take on Android could allow the company to overcome a main challenge to their mobile devices.

Chen explained that one of the primary reasons that people have not been picking up BlackBerry smartphones is because the operating system doesn’t allow for many of the favorite popular apps that consumers want to be able to use. Many customers and businesses wouldn’t mind the smartphones but the apps they want or need just aren’t available on the company’s operating system. However, by releasing gadgets that are based on Android, this allows the company to completely sidestep that issue.

Chen explained that “I am now going to eliminate apps as an excuse not to buy our phone,” adding that “We’ll see how it goes.”

In the middle of all the financial struggles that BlackBerry has faced over the last handful of years, the limited number of apps – and the lack of the most popular apps – has been a constant and sizeable problem that has worked against the company.

Chen attempted to partner with the Amazon Appstore in order to put that problem behind them in 2014. Amazon’s mobile app offerings are already in the thousands for Android based device users. However, the failure of Amazon’s own smartphone left Chen with less than he had hoped. Now, the goal is to show that the Priv will provide customers with everything they want and expect from the brand’s mobile devices, but with the app offerings that have been missing.

Those advertisements that have become a nuisance to the mobile web may be vital to its existence.

Among the frustrations that are the most common about the mobile web are the ads and automatically playing videos that cause us to have to wait excessive amounts of time for a page to load, but the ad blockers that have been providing relief from that experience may now be threatening the existence of some websites.

The reason is that many free sites depend on the display of advertising for their livelihood, to make them worthwhile.

iPhones and iPads now have the opportunity to be able to use apps that function as ad blockers and millions of mobile device users have chosen to download and install those applications to speed up their experience on the mobile web while avoiding annoying accidental ad clicks. At the same time, websites and publishers often depend heavily on advertising revenue in order to make their very existence worthwhile, as the ads pay for the amount of time that is put into maintaining them.

This has some sites watching the rise of ad blockers with bitten-down nails as their primary income is threatened.

Advertising revenue is vital to companies ranging from tiny to giant such as Google, The New York Times, and Hulu. While panic has yet to set in for the majority of websites, they certainly have their eye on this trend and some websites are already working hard to be able to reduce any annoyance that their ads may be causing so that their regular users won’t be driven to ad blocking altogether.

According to the Harvard University director of the Nieman Journalism Lab, Joshua Benton, “It is possible to be too alarmist about ad blockers, but it’s a very real phenomenon.” It all depends on the proportion of mobile device users who opt to install these apps. He explained that there will be a very big difference between having 5 percent or 80 percent of iPhone users installing these mobile apps.

He cautioned that if advertising practices become too annoying, it could lead consumers to take action through ad blockers in order to make them disappear, going the way of the pop-up window (a technique that is automatically blocked by many browsers due to user frustration).