This has made the company the first among mainstream automakers to launch an AR technology based guide.
Hyundai has recently announced that before the close of the year, it will become the first among the mainstream automakers to launch mobile app that provides augmented reality features to its owner’s manual.
The Hyundai Virtual Guide mobile app is the automaker’s strategy for bringing its owner’s manual to today’s consumer.
This augmented reality mobile app has been created to convert the traditional vehicle owner’s manual into one that can be enhanced through the use of a smartphone or tablet. The app will provide owners with additional how-to information for properly maintaining their vehicles, about common types of repairs and to help drivers to better understand the features of their cars. To start, the application will be compatible with only one Hyundai model, but over time it will be launched to function with other models as well.
At the start, the augmented reality features will work with the 2015 Hyundai Sonata user manual.
There are already 45 major features of the 2015 Sonata that can be recognized by the Virtual Guide mobile app. This is a free application and can be downloaded by iOS and Android based device users from the Apple App Store and from Google Play.
Hyundai decided on the features that it would spotlight with the AR technology through the application of the results of a quality consumer survey. It focused in on the features that were considered to be the most difficult to use so they would be worked into the Virtual Guide for added user support. The hope is that through the additional descriptive abilities of AR technology, it will be easier for vehicle owners to understand their features and will be able to use them more effectively.
The augmented reality app is also made up of 82 different how-to videos, as well as six 3D overlay images that can be viewed overtop of the real-life image of their actual vehicle when the parts of the car are scanned with the smartphone or tablet camera. Among the areas that can be scanned are the dash and engine bay. The application currently provides over 50 info guides.
Denny |
November 20, 2015
The results of the Wanderful Media annual survey showed that smartphone applications will be vital this season.
The 2015 Annual Holiday Shopping Survey results have now been released by Wanderful Media, the firm that produced the popular cash-back Find&Save shopping mobile apps for Android and iOS based smartphone users.
The insights provided by this study could be invaluable to merchants as they fine tune their holiday strategies.
Among the most important trends that were identified within this survey was that mobile apps would be playing a critical role in holiday shopping not only in general, but especially among shoppers in the millennial generation. In fact, among shoppers in that demographic, 92 percent said that they would be using their smartphones while shopping during the holiday season. Among the respondents as a whole, 73 percent of all holiday shoppers said they would be using those mobile devices as a part of their shopping journey.
Shoppers in all age categories plan to use mobile apps to shop this season, with specific purposes in mind.
The main reasons that shoppers in all age categories are looking to their smartphones in order to help them to get through their gift buying this holiday season include: discovering opportunities to save through digital coupons and promo codes for nearby stores; to find those store locations; and to compare the prices for the same product from one store to the next.
The survey also determined that smartphone apps that were the most popular tool for mobile commerce, especially because 78 percent of millennials said they would use applications for shopping purposes over the holiday season. Comparatively, 67 percent of overall shoppers in every age category said they would be using those tools for the same purpose. Over 80 percent of holiday shoppers who are millennials also said they would be interested in receiving push notifications from apps with regards to holiday sales that would be occurring from Black Friday through Christmas.
Aside from notifications from mobile apps, millennials also said they would be willing to sign up for other types of mobile alerts in order to stay on top of the latest deals as they become available. Among all age groups, 65 percent said they would be willing to sign up for that type of savings notification.