Category: Apps

Business apps are becoming more important for companies that want to engage mobile consumers

The growth of mobile commerce has created a greater need for business applications. These apps could help companies better engage with mobile consumers, many of whom are beginning to favor shopping online with their smartphones and tablets instead of using their desktop computers. According to information from Internet Retailers, sales being made through smartphones and other mobile devices grew by 38.7% last year. As consumers become more interested in mobile shopping, the demand for business apps that can accommodate consumer needs is growing.

Mobile spending continues to grow throughout the world

In 2014, mobile spending reached $75 billion, highlighting the growing interest that consumers have in mobile shopping. This growing interest in mobile commerce is coupled with greater consumption of digital media. According to a report from Comscore, approximately 60% of digital media users spend more time on their mobile devices than on traditional computers. As such, they are more exposed to the concept of mobile commerce and are more likely to make purchases with their smartphones or tablets.

Many consumers are beginning to prefer shopping with apps online

Business apps cover a wide range of services, from companies offering to sell products to those providing consumers with news updates. These apps have become an important part of many people’s lives. Indeed, without such applications, the mobile space would not be as large as it is today. The advent of mobile commerce has created a greater need for companies to invest in the mobile space, developing and providing new apps that can provide consumers an enjoyable and convenient mobile shopping experience.

Mobile shopping is finding strong support among millennials

Mobile shopping is expected to continue growing in popularity, especially as more consumers begin to become comfortable with the notion of shopping online with their smartphones and other devices. Millennials are likely to become the primary demographic for the mobile space, as these consumers already have a strong history with mobile technology and using devices for various purposes.

Thought this doesn’t come as too much of a surprise to many, a study has just confirmed this suspicion.

EEDAR, a video and mobile games research firm, has now released the results of a data analysis it has conducted in order to confirm what many people have suspected about game app use for some time now.

Mobile device owners tend to use their gadgets to play games to pass time, not for the challenge or fun of it.

Though it is not entirely surprising, it remains quite interesting, particularly for developers of mobile games and especially for those creating multiplayer experiences. According to the report from EEDAR, about 74 percent of people in North America who play game apps do so in order to kill time. Twelve percent do so in order to interact with other people while 16 percent do so in order to be able to compete with other propel.

This helps to expand on the insight that was offered by Flurry in a mobile games study conducted last year.

Flurry, an analytics company owned by Yahoo, reported that there had been a notable decline in the average amount of time users were spending on mobile game apps. That report was created in 2015. Simon Khalaf, an exec at Flurry, explained that American mobile game players weren’t spending as much time on those mobile apps as they had bumped up the amount of time they were spending watching other people while they played.

This helped to explain why there had simultaneously been a boost in the amount of time spent on sites such as YouTube and Twitch for watching other people playing games on their consoles, computers and their mobile devices as well.

Patrick Walker, an EEDAR exec, discussed this shift in mobile games trends when he spoke at the GDC 2016 with regards to player engagement. Among the subjects on which he focused was the reason people in North American and Japan were playing these game apps. In Japan, only 5 percent had said that they were playing in order to compete with others, less than a third of the North American statistic.