Category: Apps

Apptive and Shopify join forces to promote mobile commerce among merchants

Apptive, a mobile commerce and management platform, has announced that it has entered into a new partnership with Shopify, an e-commerce firm. Through this new partnership, the two organizations aim to make it easier for consumers to shop through Shopify with their mobile devices. Shopify has become quite popular with merchants that are working on developing a strong online presence. These merchants are finding that engaging with mobile consumers is becoming increasingly important as more people begin to shop exclusively from their smartphones and tablets.

Apptive platform may help merchants establish a better connection with consumers reliant on mobile devices

Apptive has managed to establish a strong following through its EasyApp platform. The platform allows for the quick creation of e-commerce applications. Because the digital space is becoming more important to the retail sector, such platforms allow merchants to engage with consumers quickly and effectively. The platform also allows these merchants to make changes to their applications in an efficient manner, providing consumers with new services quickly.

Shopify merchants will be able to make use of Apptive platform to design applications in 15 minutes or less

Shopify will begin integrating Apptive into its App Store and API. This will give Shopify merchants access to Apptive’s platform, allowing them to build mobile commerce applications. According to Apptive, a mobile commerce application being built with its platform can be made in less than 15 minutes. There is no coding knowledge required to build these apps as the platform takes care of the technical side of the work.

Merchants must adapt to changing consumer base

Merchants that do not take steps to engage mobile consumers could be missing out on a major opportunity. More people are beginning to rely heavily on their mobile devices in daily life. This means that people are shopping and purchasing products from their smartphones and tablets more regularly. Mobile consumers have shown that they are both willing and able to spend larger sums of money when shopping online. Merchants that do not engage these consumers may run the risk of losing their relevance with a changing demographic.

When it comes to the customer experience, mobile is becoming increasingly important.

According to a report that has been issued by Magnani Caruso Dutton, a digital customer experience agency, based on the recent research that they have conducted, mcommerce is playing a growing role in making hotel accommodation bookings.

The report also made a number of suggestions regarding what hotels can do to enhance this experience.

The research was published in the report entitled “Seeing Returns: Building Loyalty at Hotels Through Digital Customer Experience”. What it showed was that, to an increasing degree, guests at hotels are reliant upon their mobile devices. As such, providing services and options to be accessed by those devices can help to enhance the experience of those customers. This mcommerce can help to improve customer satisfaction and loyalty.

The quality of an mcommerce experience has a notable impact on a guest’s willingness to make a booking.

Within the report, it showed that the quality of the website, mobile app, or other digital tools offered by a hotel has an impact on the decision to book of 72 percent of business travelers to a “moderate” or a “strong” degree. Similarly 64 percent of leisure travelers felt the same way, as did 74 percent of family travelers.

Once travelers arrive at their destinations, they assign a similar importance to mobile commerce and services as they did while they were making their bookings. Seventy four percent would like their hotels to provide them with “substantial” digital involvement in order to be able to improve the experience of their stay. It was especially notable that 80 percent of travelers desired to use their smartphones and tablets in order to learn more about the amenities of their hotel accommodations as well as the establishment’s hours of operation. Seventy eight percent would like to be able to take advantage of local maps over their gadgets.

Moreover, 73 percent expressed that they would like to use mcommerce services and features to be able to bypass the lineups once they arrive at a hotel, by being able to check in using their mobile devices. An equal number wanted to be able to request a late checkout by way of their smartphones and tablets.